From its move to network television in 1955 until the very early 1960s, the show's primary sponsor was Dodge. The Dodge name would be part of the set and during some performances, the shots would be framed so that the Dodge name would be unobstructed. As was common in the 1950s, the name of the primary sponsor would be part of the show's official title. During this period, this show's official title was "The Lawrence Welk Dodge Show."
Myron Floren filled for an absent Welk. The following week, Welk publicly thanked Floren for the fine job he did and made an off-hand comment about retirement. This led to a flood of letters from the public. Weeks later Welk brought up the topic and explained that it was a joking comment and assured the audience that he had no plans to retire simply because he loved what he was doing.