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It Happens Every Thursday (1953)

Approved | | Comedy | 22 April 1953 (USA)
A New York couple takes over a small town newspaper.



(screenplay), (novel) | 2 more credits »


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Complete credited cast:
Jane MacAvoy
Bob MacAvoy
Fred Hawley
Chet Dunne (as Palmer Lee)
Harvey Grant ...
Steve MacAvoy
Jimmy Conlin ...
Mrs. Eva Spatch
Myron Trout
Mrs. Lucinda Holmes
Edith Evanson ...
Mrs. Peterson
Kathryn Card ...
Mrs. Dow
James Bartlett
Mayor Hull


New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis


They've got a brand new baby ... a second-hand car ... and they're stuck in a one horse town!




Approved | See all certifications »




Release Date:

22 April 1953 (USA)  »

Also Known As:

Jede Woche neu  »


Box Office


$617,085 (estimated)
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Company Credits

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Technical Specs


Sound Mix:

(Western Electric Recording)

Aspect Ratio:

1.37 : 1
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Did You Know?


Gladys George's last movie. See more »

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User Reviews

Sheer escapism
11 June 2010 | by See all my reviews

Loretta Young, the toothy, huge-eyed leading lady, was known in Hollywood as "Attila the Nun", due to her evangelical Catholic faith (which extended to introducing a swear jar on set, something I'll have to implement at work) and iron will. She may have been voted the Hollywood Women's Press Club's most cooperative actress of 1950 (Bob Mitchum scooped their least cooperative actor gong), but then she always was a sassy self-publicist. Still, despite all that, and the bad press she's had in recent years for the whole Judy Lewis affair, she remains an attractive performer: ethereal and appealing in those early years, then a fitting screen mother as her fascinating looks ebbed away.

It Happens Every Thursday was her final film and it's a charming piece of Americana: something like the gentle cousin of Sam Fuller's Park Row, with a showy role for Young as the archetypal supportive wife – stoic, resourceful and loyal. John Forsythe is a New York newspaperman who buys his own small-town 'paper – the Eden Chronicle – and finds it's going to need a bit of work. The relationship between Forsythe and screen wife Young is smartly written and delightfully played, and the difficulties they face are nicely realised. The familiar baddie in such movies, a hateful, sniping little gossip gleefully ruining lives, is usually a harridan, but here you get a fey wannabe adulterer, played by Willard Wateman. The rest of the supporting cast is pretty much terrific, featuring the greatest character comic of them all, Frank McHugh, alongside Preston Sturges regular Jimmy Conlin and round-faced Edgar Buchanan, who's excellent in a surprisingly deep role. Best of all is the magnificent Gladys George (also appearing on the big screen for the final time), the most sympathetic brothel owner in '50s cinema. This blend of Johnny Come Lately and Mr Blandings could have seemed stale, but thanks to good scripting, pleasant plotting and lovely acting, it turns out just great.

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