New York reporter Bob MacAvoy is persuaded by pregnant wife Jane to buy a broken-down weekly newspaper in Eden, California. They have humorous problems with small town mores and eccentric citizens. But their schemes to increase circulation get them in over their heads. Written by
Rod Crawford <email@example.com>
It Happens Every Thursday seems to have all the elements in place for a classic comedy along the lines of "The Egg And I." Urbanites Forsythe and Young take over a newspaper in a small town, then get involved in a local scandal of sorts. Forsythe, the handsome urban sophisticate should be perfect for the part, but his lines come off forced. And, he has no chemistry with Loretta Young at all. A few of the gags work well, but most fall tediously flat. Given the presence of Frank McHugh, Edgar Buchanan, Gladys George and others in a marvelous supporting cast, the results are very disappointing.
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