7.2/10
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The Promoter (1952)

The Card (original title)
Approved | | Comedy | 14 August 1952 (Sweden)
A charming and ambitious young man finds many ways to raise himself through the ranks in business and social standing- some honest, some not quite so. If he can just manage to avoid a ... See full summary »

Director:

Writers:

(novel), (screenplay)
Reviews
Nominated for 1 Oscar. See more awards »
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Cast

Complete credited cast:
...
Edward Henry 'Denry' Machin
...
...
...
Nellie Cotterill
Edward Chapman ...
Herbert Duncalf
Veronica Turleigh ...
George Devine ...
Mr. H. Calvert
...
Mrs. Codleyn
Frank Pettingell ...
Police Superintendent
Gibb McLaughlin ...
Emery
Joey the Mule ...
Joey the Mule
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Storyline

A charming and ambitious young man finds many ways to raise himself through the ranks in business and social standing- some honest, some not quite so. If he can just manage to avoid a certain very predatory woman... Written by Ken Yousten <kyousten@bev.net>

Plot Summary | Add Synopsis

Taglines:

Lock Up Your Dollars and Doughnuts...here's that man again! See more »

Genres:

Comedy

Certificate:

Approved | See all certifications »
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Details

Country:

Language:

Release Date:

14 August 1952 (Sweden)  »

Also Known As:

The Promoter  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

(Western Electric Recording)

Aspect Ratio:

1.37 : 1
See  »
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Did You Know?

Trivia

At the very end of the film, the town band strikes up the Col. Bogey March. Five years later, the same piece of music would become better known as the theme from the Alec Guinness movie "Bridge on the river Kwai." See more »

Goofs

Inside the moving van, the position of the match in Denry's hand changes between shots. See more »

Quotes

Mrs. Machin: You can live where ya like... but i'm stayin' here.
See more »

Soundtracks

Colonel Bogey
(uncredited)
Music by Kenneth Alford
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User Reviews

 
Cheering us up
11 July 2006 | by (Somerset, England) – See all my reviews

One of the greatest British comedies of the 1950s and one of Alec Guinness' most satisfying roles early in his long career. As Denry Machin, son of a washerwoman and the "card" of the title, Guiness brings to life one of the almost forgotten stories about the "five towns" (Stoke-on-Trent) of Arnold Bennett. The old-fashioned and very English word "card" had to be translated into the American title "the promoter", but that is a far less accurate description of Denry Machin's combination of charm and opportunism.

He is supported by four magical actresses, in sharply contrasted roles. Gold-digger Glynis Johns, her friend Petula Clark, aristocrat Valerie Hobson and mother Valerie Turleigh are all charmed in their different ways by Guiness' smiles as he "gives providence a helping hand". William Alwyn's music is perfect, with a jaunty theme-tune that has lingered in my memory for more years than I care to remember. Ronald Neame's direction, also at the start of an impressive directorial career, brings the best out of Guinness, although the setting is disappointingly 'comedy-Northern' rather than specifically Stoke-on-Trent.

Overall a delightful film, and the perfect pick-me-up after watching a depressing Hollywood block-buster (Million Dollar Baby). And watch out for one of the movies' great sign-off lines, from Valerie Hobson.


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