The Greatest Showman is the second consecutive original movie musical to become a big hit. A sign of more to come?
The Greatest Showman will be crossing the $100 million mark today at the box office. It's become a hit with little fanfare if you think about it. Oh sure it had the mainstream attention you get on opening weekend when you have big stars in your movie but beyond that did the media really take notice? It wasn't in most of the awards conversations that turn the volume way up on others movie this time of year. The only awards traction it received was for Best Original Song which is hardly a bankable business -- except, perhaps, in the case of soundtrack sales.)
But long story short: it's a hit and showing legs in Us theaters in that its percentage drop each week is way below the industry norms.