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Two smart marketing people resurrect some old films starring cowboy Smoky Callaway and put them on television. The films are a big hit and the star is in demand. Unfortunately no one can find him. When a lookalike sends in a photo, the marketing team hires him to impersonate Callaway. Things get sticky when the real Callaway eventually shows up. Written by
Daniel Bubbeo <firstname.lastname@example.org>
It's the early days of television and much of the programming consists of old western movies. Suddenly, the films of Smoky Callaway (Howard Keel) are discovered by a new generation and he becomes a star once again.
One problem: the real Smoky Callaway is a hopeless drunk who has disappeared somewhere in Mexico. Enter Hollywood agents Frye and Patterson (Fred MacMurray and Dorothy McGuire), who need to find a replacement to make a new series of westerns and cash in on the merchandising possibilities. They discover an actual cowboy, Stretch Barnes (also Keel) who agrees to impersonate Smoky.
There's a Frank Capra feel as simple Stretch turns out in real life to be the white-hatted western hero that Smoky pretended to be onscreen. Things get complicated when the real Smoky returns.
The writing team of Panama and Frank (A Southern Yankee, The Court Jester, White Christmas) delivers another warm, funny movie that pokes fun at Hollywood superficialities and contrasts them with the genuine values of hometown America.
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