3 items from 2016
NBC Entertainment chair Bob Greenblatt touted the network’s ratings performance at the network’s Television Critics Association summer press tour presentation, pointing to the network’s three-year run at #1 in 52-week seasons in 18-49.
“NBC had defied a lot of the gloom and doom downward trends we’ve been seeing in network TV,” he said, adding that the network is up 17% over the past six years. “Without being impolitic, our three broadcast competitors are down double digits. Fox has unfortunately lost 43 percent of its audience.”
Still, he defended network TV: “Broadcast network television is still a powerful way to bring a mass audience together,” he said.
Among other issues he touched on during his executive session:
On rebuilding Thursday night comedy around “Superstore”:
Greenblatt, who was joined on stage by entertainment president Jennifer Salke, singled out “Superstore,” which is moving from Mondays to Thursday, for praise.
“The thing we learn about comedy every season is »
- Debra Birnbaum
Bob Greenblatt knew he’d get a Donald Trump question Tuesday morning during the Television Critics Association Summer Press Tour — he just thought it’d be earlier in his executive session. “I can’t believe we got all the way through this without question,” Greenblatt joked about the penultimate query of the morning’s first panel. Specifically, a reporter asked the NBC Entertainment chairman to discuss the responsibility of the broadcaster in growing the Gop nominee’s celebrity to the point of his current political opportunity. “Isn’t the role of television to create celebrity in the world? That’s what every show does, »
- Tony Maglio
NBC is not responsible for Donald Trump’s Gop nomination, NBC Entertainment chairman Bob Greenblatt made very clear this monrning when asked pointedly about that, by a reporter clearly looking for someone to blame, at TCA. “Bedtime For Bonzo helped [Ronald] Reagan become a nationally prominent figure,” Greenblatt responded, in the nicest possible way. In that ’50s film, the future Potus played a psychology professor teaching human morals to a chimp, whereas Trump played… »
3 items from 2016
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