1 article from 2005
18 July 2005 | From Studio Briefing | See recent Studio Briefing news
Increasingly, British newspapers are attaching DVD copies of classic movies to their pages as a promotional ploy to increase circulation, the London Independent reported. The newspaper observed that its rival the Daily Mail gave away a free DVD every day last week and plans to do the same next week as well. The marketing effort appears to be paying off, the Independent observed, noting that when the London Times gave away The African Queen, it saw its circulation increase to more than a million, its highest full-price sale in history. (Under its current owner, News Corp's Rupert Murdoch, the Times and other News Corp papers have occasionally waged price wars against their rivals.)
1 article from 2005