First televised 8 June 1948. This hour-long NBC comedy-variety series was enormously popular and responsible for exponentially increasing the sales of TV sets across the US. It wound down (some would say it just ran out of gas) in June 1956 and Milton Berle took a couple of years off before returning with a slightly revamped 30-minute version on NBC in October 1958, which failed to click with an audience now enamored by westerns, detective shows and anthology dramas. This second version left the air in May 1959. Berle spent the next seven years doing the TV guest star bit along with taking on noticeable roles in major Hollywood productions (It's a Mad, Mad, Mad, Mad World (1963), Who's Minding the Mint? (1967)) when ABC offered him another crack at hour-long prime time in September 1966, but gave him a slot up against Napoleon Solo and Illya Kuryakin, and it was bumped off in the ratings by the forces of U.N.C.L.E. The last show was broadcast on January 6, 1967.
The show's sponsorship shifted from Texaco to Buick in 1953 and it became known as "The Buick-Berle Show", continuing to be broadcast on Tuesday nights at 8:00 pm. In 1954 it became known simply as "The Milton Berle Show".