3 items from 2014
When Jack Bauer appears on TV screens again in Fox’s much-anticipated revival of its spy-serial “24,” he will do so with two important helpers in tow. One is a trusted colleague and the other a new assistant.
The veteran ally is Sprint, which is returning to “24: Live Another Day” as its primary telecommunications sponsor, and the newbie is Chrysler, which makes its first appearance in the drama, filling a role previously held by Ford and Hyundai.
Many TV shows feature advertisers as part of the action, but “24” is in many ways a first-mover in the increasingly important world of product placement. The practice has been part of TV for decades, as anyone who pauses to analyze the title of 1940s and 50s TV program “Texaco Star Theater” can tell you. But as more viewers gain the ability to avoid traditional advertising, whether through use of a DVR or by »
- Brian Steinberg
A true television legend has died. Sid Caesar, who influenced generations of comedy writers and performers, passed away earlier today in Los Angeles. He was 91 years old.
Born to immigrant parents in 1922, Caesar made his first television appearance on Milton Berle's Texaco Star Theater in the late 40's. He soon met NBC president Pat Weaver and landed his first TV series, The Admiral Broadway Revue, with Imogene Coca.
In 1950, he appeared on the first episode of Your Show of Shows, a 90-minute variety show. The series featured comedy sketches, satires, monologues, musical guests and production numbers -- an early predecessor to Saturday Night Live (which Caesar guest-hosted in 1983). On-screen talent included Caesar, Carl Reiner, Howard Morris, and Imogene Coca. Backstage, the show's legendary writing staff included Mel Brooks, Neil Simon, Mel Tolkin and Danny Simon.
Your Show of »
TV pioneer Sid Caesar has died at the age of 91 in Los Angeles. The Yonkers, NY-born comedian made his first appearance on TV in 1949 on Milton Berle’s Texaco Star Theater. On February 25, 1950, Caesar was among the ensemble cast on the premiere of Your Show Of Shows. With Caesar, Imogene Coca and Carl Reiner in front of the camera and Mel Brooks, Neil Simon, Larry Gelbart, Mel Tolkin and Danny Simon among the writers, the 90-minute weekly NBC show became one of early TV’s biggest hits, running until June 1954, and served as a launching pad for future TV comedy talent — with proteges spawning protoges through the years. Ceasar moved on to topline several shows: the one-hour satirical Caesar’s Hour debuted just a few months later and ran until 1957, followed by 1958’s The Sid Caesar Show, which had Woody Allen as a writer. He starred in a series of »
- DOMINIC PATTEN
3 items from 2014
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