2 items from 2016
It was 32 years ago today that not one but two classic horror comedies opened in theaters. Yes, Ghostbusters was released on the same day as Gremlins. It’s hard to believe that these two movies opened against each other, but 1984 was a different time, when opening weekend numbers weren’t given the same weight as they are now and films stayed in theaters much longer. Ghostbusters that dominated the U.S. box office that opening weekend but not by much — it earned $13.6 million then, while Gremlins grossed $12.5 million. The Bill Murray movie became the clear winner of the box office over the summer, though, holding the No. 1 spot for seven consecutive weeks. Ghostbusters, of course, has a very buzzy and headline-grabbing (for better or worse or mass hysteria) follow-up film on the way this summer, a reboot of the original. There’s reportedly a new Gremlins on the way too: »
- Emily Rome
Pepsi sank what must have been hundreds of thousands — maybe even millions — of dollars into a TV commercial, and then decided to hide it in plain sight.
The beverage giant paid Fox last year to weave its flagship beverage into a three-episode storyline in “Empire,” the network’s smash music biz drama in which the average 30-second spot costs more than $500,000.
As part of the deal, none other than Lee Daniels, the series’ co-creator, and writers from the show crafted a story arc in which one of the main characters, Jamal Lyon, works to win a Pepsi endorsement deal and the chance to do a Pepsi ad. That commercial surfaced in a distinctive ad break that contained only the Pepsi spot. It was as if the “Empire” episode in question never paused for a word from its sponsor.
“The 30-second spot is still very important to us and it will »
- Brian Steinberg
2 items from 2016
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