"Texaco Star Theatre Starring Milton Berle"
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"Texaco Star Theatre" (1948) More at IMDbPro »"Texaco Star Theatre Starring Milton Berle" (original title)


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1 item from 2017


After Decades of Crafting Fake Ads, ‘Saturday Night Live’ Plans Real Spots for Verizon, Apple

7 April 2017 10:11 AM, PDT | Variety - TV News | See recent Variety - TV News news »

Anyone who watches “Saturday Night Live” on NBC knows the late-night program’s antics stop when the show goes to a commercial break. In at least one coming “SNL” broadcast, that won’t be the case.

Viewers who stick around for the ads either during the April 8th or the April 15th broadcast of NBC’s late-night institution will glimpse a spot for Verizon written by “Weekend Update” anchor Colin Jost and featuring cast member Kenan Thompson. The bespoke pitch is part of an ongoing effort by NBC and executive producer Lorne Michaels’ hardworking crew of satirists to make the show more compelling to watch live, rather than via clips the next morning.

“Everyone is struggling now in a world where there is so much media,” Michaels told Variety in an interview. “We are all competing for sponsors, and everything is being reinvented. ‘SNL’ has been reinventing itself from season two.”

Saturday Night Live »

- Brian Steinberg

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