The Texaco Star Theatre was one of the most popular shows in the history of television. In the first year, Milton Berle was not the permanent emcee, but once he replaced the rotation, the show soared to ratings dominance (Number One in 1950-51), NBC dominated Tuesday night, and Berle became the first great star of the new medium, "Mr. Television". The basic format was modeled after a vaudeville variety hour, spotlighting Berle's jokes, sight gags, and costumes. Written by
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Did You Know?
On 11 August 2009 the US Postal Service issued a pane of twenty 44¢ commemorative postage stamps honoring early USA television programs. A booklet with 20 picture postal cards was also issued. On the stamp honoring "Texaco Star Theater" (titled Texaco Star Theatre
(1948), 1954-1956), star/host, Milton Berle
appears. Other shows honored in the Early TV Memories issue were: The Adventures of Ozzie and Harriet
(1952), Alfred Hitchcock Presents
(1955), The Dinah Shore Show
(1951), "The Ed Sullivan Show" (originally titled The Ed Sullivan Show
(1948)), The George Burns and Gracie Allen Show
(1950), Hopalong Cassidy
(1952), The Honeymooners
(1955), "The Howdy Doody Show" (original title: The Howdy Doody Show
(1947)), I Love Lucy
(1951), Kukla, Fran and Ollie
(1954), The Lone Ranger
(1949), Perry Mason
(1957), The Phil Silvers Show
(1955), The Red Skelton Hour
(1951), The Tonight Show (which began as Tonight!
(1953)), The Twilight Zone
(1959), and You Bet Your Life
(1950). See more
Oh, we're the men of Texaco. / We work from Maine to Mexico. / There's nothing like this Texaco of ours; / Our show tonight is powerful, / We'll wow you with an hourful / of howls from a showerful / of stars; / We're the merry Texaco-men. / Tonight we may be showmen; / Tomorrow we'll be servicing / your cars."