6.5/10
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Magic Town (1947)

Approved | | Comedy, Romance | 7 October 1947 (USA)
An opinion pollster finds a town which is a perfect mirror of U.S. opinions.

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(story), (story) | 1 more credit »
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Cast

Cast overview, first billed only:
...
...
...
Hoopendecker
Ned Sparks ...
Ike
...
Lou Dicketts
...
Ed Weaver
...
Mrs. Weaver
...
Mr. Twiddle
E.J. Ballantine ...
Moody
Ann Shoemaker ...
Ma Peterman
Mickey Kuhn ...
Hank Nickleby
...
Nickleby
Harry Holman ...
Mayor
Mary Currier ...
Mrs. Frisby
Mickey Roth ...
Bob Peterman
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Storyline

Rip Smith's opinion-poll business is a failure...until he discovers that the small town of Grandview is statistically identical to the entire country. He and his assistants go there to run polls cheaply and easily, in total secrecy (it would be fatal to let the townsfolk get self-conscious). And of course, civic crusader Mary Peterman must be kept from changing things too much. But romantic involvement with Mary complicates life for Rip; then suddenly everything changes... Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Taglines:

The guy with the dynamite heart meets the girl with the firecracker eyes!

Genres:

Comedy | Romance

Certificate:

Approved | See all certifications »
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Details

Country:

Language:

Release Date:

7 October 1947 (USA)  »

Also Known As:

A Cidade Mágica  »

Filming Locations:


Company Credits

Production Co:

 »
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Technical Specs

Runtime:

Sound Mix:

(RCA Sound System)

Aspect Ratio:

1.37 : 1
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Did You Know?

Trivia

Loretta Young was originally cast as Mary but was forced to leave the production before shooting began because of ill health. See more »

Quotes

Lawrence 'Rip' Smith: I've been searching for a town like this for years. You know, when I got off that train this morning, I said to myself "This is it." I've just walked through your town, folks, with its shade trees and its lovely parks. I stood before your impressive buildings mellowed with age, and I said to myself "Here is a sturdy challenge to the evils of the modern era." I watched your people on the street, and I felt their vitality and their sense of security. Your children are happy. They're happy. You ...
[...]
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Soundtracks

MAGIC TOWN
Mel Tormé (as Mel Torme) Robert Wells (as Bob Wells)
Used instrumentally
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User Reviews

 
The only film I know of based on a classic sociology study
26 February 2005 | by (United States) – See all my reviews

"Magic Town" is a film about something that we nowadays take as normal but which was a novelty in 1947. It was about the new "science" of public opinion polling. This was only understood poorly and not only by the public but by those who actually mattered: the politicians who would grow to need them. In 1936 the Literary Digest, a popular magazine of the day, had conducted a poll of it's membership on who would win the Presidency. It concluded that Governor Alfred Landon of Kansas, a capable man, would beat incumbent President Franklin Roosevelt. Unfortunately the readership of the Digest were upper class, and basically Republican (as Landon was). In November 1936 FDR won one of the biggest landslides in political history, with three quarters of the popular vote and all the electoral votes except for those of Maine and Vermont. Literary Digest went out of business shortly afterwords. In the decade since Roper and Gallup had been improving polling techniques, but the full system was still uncertain. In the 1948 election there would be another polling snafu, with most of the polls awarding the election to Governor Thomas Dewey of New York, as opposed to incumbent President Harry Truman. Harry won a remarkable come-from-behind over Tom, and enjoyed showing off a headline from the Republican "Chicago Tribune" saying that Tom won.

In the midst of all this there was a classic sociology study entitled "Middletown". Set in the typical mid-American town (it was in the Midwest) the authors (a husband and wife team) showed how it's citizens opinions mirrored what mid-America believed. Ten years later the same authors published a follow up study of the town, and it turned there was little change in the opinion differentials between the town and the country.

It is with the "Middletown" study that the background of this film was based. Jimmy Stewart and his assistants (including Ned Sparks and Donald Meek - in his last role) are pollsters, and Stewart has a theory he has been working on that would save pollsters millions. He believes there is a perfect community in the middle of America that can be used for polling it's citizens. He has been studying the problem for several years, and he has found a town where the percentages of the opinions of the citizens perfectly mirror those of the American people as a whole. Stewart goes to the town and sets up there with the intention of using the citizens as his poling guinea pigs, but (as the movie progresses) he gets involved with Jane Wyman and the others in the town. When Wyman discovers Stewart's plans she reveals them, and the town goes crazy. Their sudden unofficial power goes to their heads, and instead of giving the sensible polling answers to questions they give outlandish ones. This causes the crash of their reputation, and the crisis of the film.

It is a first rate film and has some nice touches (including Gabriel Heater intoning on the radio). As an early story regarding the polling industry it is unique, and the film is well acted and directed (by William Wellman). Perhaps not a Capra movie, but it is a nice one all the same.


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