Magic Town (1947)

Approved  |   |  Comedy, Romance  |  7 October 1947 (USA)
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Ratings: 6.5/10 from 886 users  
Reviews: 19 user | 9 critic

An opinion pollster finds a town which is a perfect mirror of U.S. opinions.



(story), (story), 1 more credit »
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Cast overview, first billed only:
Kent Smith ...
Ned Sparks ...
Lou Dicketts
Ed Weaver
Mrs. Weaver
Mr. Twiddle
E.J. Ballantine ...
Ann Shoemaker ...
Ma Peterman
Mickey Kuhn ...
Hank Nickleby
Harry Holman ...
Mary Currier ...
Mrs. Frisby
Mickey Roth ...
Bob Peterman


Rip Smith's opinion-poll business is a failure...until he discovers that the small town of Grandview is statistically identical to the entire country. He and his assistants go there to run polls cheaply and easily, in total secrecy (it would be fatal to let the townsfolk get self-conscious). And of course, civic crusader Mary Peterman must be kept from changing things too much. But romantic involvement with Mary complicates life for Rip; then suddenly everything changes... Written by Rod Crawford <>

Plot Summary | Add Synopsis


The guy with the dynamite heart meets the girl with the firecracker eyes!


Comedy | Romance


Approved | See all certifications »




Release Date:

7 October 1947 (USA)  »

Also Known As:

A Cidade Mágica  »

Filming Locations:

Company Credits

Production Co:

Show detailed on  »

Technical Specs


Sound Mix:

(RCA Sound System)

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


"Screen Director's Playhouse" broadcast a 30 minute radio adaptation of the movie on January 6, 1950 with James Stewart reprising his film role. See more »


Lawrence 'Rip' Smith: I've been searching for a town like this for years. You know, when I got off that train this morning, I said to myself "This is it." I've just walked through your town, folks, with its shade trees and its lovely parks. I stood before your impressive buildings mellowed with age, and I said to myself "Here is a sturdy challenge to the evils of the modern era." I watched your people on the street, and I felt their vitality and their sense of security. Your children are happy. They're happy. You ...
See more »


Mel Tormé (as Mel Torme) Robert Wells (as Bob Wells)
Used instrumentally
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User Reviews

A charming little movie
5 July 2001 | by (Ontario, Canada) – See all my reviews

Certainly not one of the great comedies, but charming and rather whimsical in its own way. In this day and age of raucous and crude humour (if you can call it that), a movie like "Magic Town" will probably seem hopelessly old-fashioned and dated, but for those who prefer a quieter and more gentle humour, "Magic Town" will fill the bill very nicely. Very Frank Capra-like (not surprisingly since screenwriter Robert Riskin collaborated with Capra numerous times), "Magic Town" reminds us of a by-gone era, a time when living in a small town meant knowing your neighbours, pride in your community, and the moral values of common decency and humility were still part of everyday life. James Stewart as the pollster who discovers a town full of people whose opinions exactly mirror the national thinking gives his customary good performance, as does Jane Wyman as the newspaper publisher who wants to see change in the town. Many well-known character actors (Kent Smith, Wallace Ford, Ann Shoemaker and particularly Ned Sparks) provide capable support. A slight offering, perhaps, but quite worthwhile.

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