Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victors job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything should be rosy, but Victor, a bachelor, finds himself more attracted to Kay, a widow, than young single Jean Ogilvie. Written by
Tony Fontana <email@example.com>
In director Michael Powell's autobiography, 'A Life in Film', he says he received a letter from Deborah Kerr while she was filming 'The Hucksters'. It said the movie included a newcomer named Ava Gardner who almost stole the show from her - "but not quite." See more »
The shaving cream on Gable's face changes from the two-shot to the close-up and back again. See more »
A great film that is not dated, anymore than Homer or Shakespeare
Forget that this film was made in 1947, or about radio advertising. This film is about all tyrannical bosses, liars, and propaganda which have existed years before and after this film was made. This The state of current American politics is sold to the public, much the same way as the Soap was sold in this movie.
An aging Gable proves his abilities as an actor in this film. Some comments call his a liar, but by definition, a liar is someone doesn't tell the truth under oath. When you work in a business such as advertising or politics when the best "liar" wins,lying is an asset, not a negative moral judgment. Anything, short of murder is considered OK.
I rate this film a 9 because it artfully shows the "huckster" meeting a "real lady" played by Debra Kerr. She is not your average 'war widow" Her husband was a General, she is from English Aristocracy, and has two young children. When the film begins-the two complete opposites clash but fall in love. Perhaps what saves Gable, and makes him attractive to Kerr is his four years of service during WWII.
Gable has seen men die, and seen fear for one's life which changes his perspective. One of the best lines is when he tells Ad firm boss(aptly played by Adolph Menjou that he saw more courage in the men at Normandy than he saw in the reaction to Sydney Greenstreet who plays the largest client in the firm.
Desite Gable and Kerr's differences, and the injection of a very attractive and young Ava Gardner, Gable and Kerr fall in love.
The only reason I would not give this movie a "10" is due to the ending. Eventually, all men must make their living, and compromise with your boss or your customers is sometimes necessary. I found the ending a bit too sanctimoneous. In real life, Gable would have taken the job working for a despicable character played expertly by Sidney Greenstreet. Most of us have to face people like Greenstreet's character. The trick is keeping the job to pay the bills and keeping your self respect without running away from the job. There have always been Sidney Greenstreets.
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