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The Hucksters (1947)

Approved  |   |  Drama, Comedy, Romance  |  27 August 1947 (USA)
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Ratings: 6.7/10 from 1,048 users  
Reviews: 21 user | 7 critic

A World War II veteran wants to return to advertising on his own terms, but finds it difficult to be successful and maintain his integrity.



(novel), (screenplay), 2 more credits »
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Cast overview, first billed only:
Evan Llewellyn Evans
Mr. Kimberly
Jean Ogilvie
Buddy Hare
David 'Dave' Lash
Aubrey Mather ...
Mr. Glass, Valet
Richard Gaines ...
Max Herman
Georgie Gaver
Clinton Sundberg ...
Michael Michaelson
Mrs. Kimberly
Connie Gilchrist ...
Betty - Switchboard Operator
Kathryn Card ...
Miss Regina Kennedy


Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victors job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything should be rosy, but Victor, a bachelor, finds himself more attracted to Kay, a widow, than young single Jean Ogilvie. Written by Tony Fontana <>

Plot Summary | Plot Synopsis


Gable's New Star is Deborah Kerr (rhymes with star) See more »


Drama | Comedy | Romance


Approved | See all certifications »




Release Date:

27 August 1947 (USA)  »

Also Known As:

A házalók  »

Box Office


$2,300,000 (estimated)

Company Credits

Production Co:

Show detailed on  »

Technical Specs


Sound Mix:

(Western Electric Sound System)

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


This picture marked the American film debut of British actress Deborah Kerr. See more »


The shaving cream on Gable's face changes from the two-shot to the close-up and back again. See more »


Buddy Hare: [Jauntily] Hi yuh, chum1 Just call me buddy.
Victor Albee Norman: [Dourly] hi, and most people call me Vic. You can call me Victor.
See more »


Spoofed in The Ducksters (1950) See more »


Over There
Written by George M. Cohan (1917)
Part of first line sung by Clark Gable and Sydney Greenstreet at different times.
See more »

Frequently Asked Questions

See more (Spoiler Alert!) »

User Reviews

A great film that is not dated, anymore than Homer or Shakespeare
30 March 2007 | by (virginia) – See all my reviews

Forget that this film was made in 1947, or about radio advertising. This film is about all tyrannical bosses, liars, and propaganda which have existed years before and after this film was made. This The state of current American politics is sold to the public, much the same way as the Soap was sold in this movie.

An aging Gable proves his abilities as an actor in this film. Some comments call his a liar, but by definition, a liar is someone doesn't tell the truth under oath. When you work in a business such as advertising or politics when the best "liar" wins,lying is an asset, not a negative moral judgment. Anything, short of murder is considered OK.

I rate this film a 9 because it artfully shows the "huckster" meeting a "real lady" played by Debra Kerr. She is not your average 'war widow" Her husband was a General, she is from English Aristocracy, and has two young children. When the film begins-the two complete opposites clash but fall in love. Perhaps what saves Gable, and makes him attractive to Kerr is his four years of service during WWII.

Gable has seen men die, and seen fear for one's life which changes his perspective. One of the best lines is when he tells Ad firm boss(aptly played by Adolph Menjou that he saw more courage in the men at Normandy than he saw in the reaction to Sydney Greenstreet who plays the largest client in the firm.

Desite Gable and Kerr's differences, and the injection of a very attractive and young Ava Gardner, Gable and Kerr fall in love.

The only reason I would not give this movie a "10" is due to the ending. Eventually, all men must make their living, and compromise with your boss or your customers is sometimes necessary. I found the ending a bit too sanctimoneous. In real life, Gable would have taken the job working for a despicable character played expertly by Sidney Greenstreet. Most of us have to face people like Greenstreet's character. The trick is keeping the job to pay the bills and keeping your self respect without running away from the job. There have always been Sidney Greenstreets.

9 of 11 people found this review helpful.  Was this review helpful to you?

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