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The Hucksters (1947)

Approved  |   |  Drama, Comedy, Romance  |  27 August 1947 (USA)
6.7
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Ratings: 6.7/10 from 989 users  
Reviews: 20 user | 7 critic

A World War II veteran wants to return to advertising on his own terms, but finds it difficult to be successful and maintain his integrity.

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(novel), (screenplay), 2 more credits »
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Cast

Cast overview, first billed only:
...
...
...
Evan Llewellyn Evans
...
Mr. Kimberly
...
Jean Ogilvie
...
Buddy Hare
...
David 'Dave' Lash
Aubrey Mather ...
Mr. Glass, Valet
Richard Gaines ...
Cooke
...
Max Herman
...
Georgie Gaver
Clinton Sundberg ...
Michael Michaelson
...
Mrs. Kimberly
Connie Gilchrist ...
Betty - Switchboard Operator
Kathryn Card ...
Miss Regina Kennedy
Edit

Storyline

Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victors job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything should be rosy, but Victor, a bachelor, finds himself more attracted to Kay, a widow, than young single Jean Ogilvie. Written by Tony Fontana <tony.fontana@spacebbs.com>

Plot Summary | Plot Synopsis

Taglines:

Does he love the lady... or the torch singer? See more »

Genres:

Drama | Comedy | Romance

Certificate:

Approved | See all certifications »
Edit

Details

Country:

Language:

Release Date:

27 August 1947 (USA)  »

Also Known As:

A házalók  »

Box Office

Budget:

$2,300,000 (estimated)
 »

Company Credits

Production Co:

 »
Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

(Western Electric Sound System)

Aspect Ratio:

1.37 : 1
See  »
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Did You Know?

Trivia

The novel upon which this film is based was itself inspired by a real-life exposé in "The Saturday Evening Post". The four-part article, entitled "The Star Spangled Octopus," was a look at how the talent and promotional agency MCA had managed to monopolize most areas of popular entertainment by the mid-1940s. In the novel, the character of Dave Lash is based directly on MCA founder and president Jules C. Stein and his right-hand-man is based on Lew Wasserman. The movie version retains these elements of the book's form but is otherwise fairly sanitized. The one exception: the exterior of the fictional agency Talent Ltd. is shown once during the movie - and the building in the shot is unmistakably MCA's Beverly Hills headquarters. See more »

Goofs

The shaving cream on Gable's face changes from the two-shot to the close-up and back again. See more »

Quotes

Clerk: Anything?
Victor Albee Norman: I want a very sincere necktie.
Clerk: I beg your pardon?
Victor Albee Norman: I want something that makes me seem sincere. You know, honest; genuine; upright; trustworthy.
Clerk: Well... um, here's a handpainted one in four colors; at thirty-five dollars. Is that sincere enough?
Victor Albee Norman: I think, my friend, any more sincerity would be downright foolhardy.
See more »

Connections

Featured in The Fifties (1997) See more »

Soundtracks

Don't Tell Me
(uncredited)
Music and Lyrics by Buddy Pepper
Sung by Ava Gardner (dubbed by Eileen Wilson)
See more »

Frequently Asked Questions

See more (Spoiler Alert!) »

User Reviews

 
Ad Man's Progress
30 December 2002 | by (brighton, ma) – See all my reviews

The Hucksters has a lot of good clean fun with the advertising business of the 1940's. Clark Gable, newly discharged from the service, returns to his old haunts as an ad man and finds himself involved with two women, a tyrannical client, and an obnoxious, not too talented radio comedian. This is high class melodrama, and has some pretty good satirical moments, though I don't think that the guys who wrote it were as smart as they thought they were, it's a decent, watchable movie.

One can see Gable slipping into middle age here, and though he seems spry enough, he's clearly not the man he was five years earlier, and I couldn't help but feel a little sorry for him. Deborah Kerr and Ava Gardner are attractive if otherwise unremarkable as the women in his life. Sidney Greenstreet does a nice turn as the sinister, demanding client. Keenan Wynn's the one to watch here, as the (so-called) comedian Gable must contend with; and he does a smashing job, managing to be pathetic, sympathetic and obnoxious all at once, not, I imagine, an easy thing for an actor to do.

Worth keeping an eye out for: excellent production values from MGM's art department in its glory years. Marvelous sets, expert lighting. The movie is a pleasure to look at, if not always to listen to.


13 of 20 people found this review helpful.  Was this review helpful to you?

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