Barbara Beaurevel lives with her aunt and cousin in New Orleans in the late 1800's. In love with Mark Lucas, a research doctor at Tulane University, her plans to marry him are thwarted. ... See full summary »
Victor Norman is just out of the service and looking for a job in advertising. By playing hard to get, he figures that he can get a good job and a large salary. The first thing he has to do is get a war widow to endorse Beautee Soap - a client of the Kimberly Agency. He meets with Kay Dorrance and gets the endorsement and Mr. Evans, the head of Beautee Soap is temporarily happy. Victors job is now to work with Mr. Evans, a man who is a strict and demanding client. Everything should be rosy, but Victor, a bachelor, finds himself more attracted to Kay, a widow, than young single Jean Ogilvie. Written by
Tony Fontana <firstname.lastname@example.org>
The novel upon which this film is based was itself inspired by a real-life exposé in "The Saturday Evening Post". The four-part article, entitled "The Star Spangled Octopus," was a look at how the talent and promotional agency MCA had managed to monopolize most areas of popular entertainment by the mid-1940s. In the novel, the character of Dave Lash is based directly on MCA founder and president Jules C. Stein and his right-hand-man is based on Lew Wasserman. The movie version retains these elements of the book's form but is otherwise fairly sanitized. The one exception: the exterior of the fictional agency Talent Ltd. is shown once during the movie - and the building in the shot is unmistakably MCA's Beverly Hills headquarters. See more »
The shaving cream on Gable's face changes from the two-shot to the close-up and back again. See more »
After the World War II, the arrogant and self-confident Victor Norman (Clark Gable) returns to New York and seeks a job in the advertising agency of Mr. Kimberly (Adolphe Menjou). He is assigned to convince the widow Kay Dorrance (Deborah Kerr) to modeling to promote the the flagship of the agency Beautee Soap. The he has a meeting with the rude and capricious millionaire Evan Llewellyn Evans (Sydney Greenstreet, who is the tyrannical owner of Beautee Soap.
Victor dates Kay but they have a misunderstanding and Victor returns to the arms of his former lover, the singer and aspirant Hollywood actress Jean Ogilvie (Ava Gardner). But Victor misses Kay and does not like the treatment of the untouchable Mr. Evans to him.
"The Hucksters" is a film with a great cast, with Clark Gable, the gorgeous and elegant Deborah Kerr and the seductive Ava Gardner that unfortunately has a shallow and pointless story. The female characters are lovely, but Evan Llewellyn Evans is a gross, despicable and stupid character and Victor Norman is arrogant and boastful. In the end, the weak story of "The Hucksters" wastes a magnificent cast. My vote is five.
Title (Brazil): "O Mercador de Ilusões" ("The Merchant of Illusions")
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