Mac Brewster (Benny) is head of an advertising firm that is in debt. The million-dollar Townsend Silver contract could save the firm, but the wealthy playboy Alan Townsend (Arlen) wants an ...
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Mac Brewster (Benny) is head of an advertising firm that is in debt. The million-dollar Townsend Silver contract could save the firm, but the wealthy playboy Alan Townsend (Arlen) wants an amateur from high society rather than a professional model to become "the Townsend Girl." Upset that she was passed over sight-unseen as a professional, Brewster's top model (Lupino) goes to Miami with plans to bump into Townsend and pass as a society debutante. Written by
One of over 700 Paramount productions, filmed between 1929 and 1949, which were sold to MCA/Universal in 1958 for television distribution, and have been owned and controlled by Universal ever since. Its earliest documented telecast took place in Toledo Saturday 10 January 1959 on WTOL (Channel 11); it first aired in Omaha 31 May 1959 on KETV (Channel 7), in Phoenix 27 July 1959 on KVAR (Channel 12), in Seattle 12 August 1959 on KIRO (Channel 7), in Grand Rapids 30 October 1959 on WOOD (Channel 8), in St. Louis 25 February 1960 on KMOX (Channel 4), in Champaign, Illinois 2 March 1960 on WCIA (Channel 3), in Columbus 16 March 1960 on WBNS (Channel 10), in Los Angeles 25 September 1960 on KNXT (Channel 2), and in Indianapolis 22 December 1960, where it was introduced by former actress Frances Farmer on Frances Farmer Presents on WFBM (Channel 6). It was first released on DVD 7 August 2012 as one of 4 titles in TCM's 1930's Universal Rarities Collection. See more »
Jack Benny stars as the owner of a bankrupt as agency. He can save his company by landing the $1 million Townsend Silver account. He convinces the company's owner, playboy Richard Arlen, that the secret to success is finding the Townsend Girl and getting her to be the queen of the annual Artists & Models Ball. Arlen agrees, but the catch is that he does not want the Townsend Girl to be a professional model. He wants a society girl. Young model Ida Lupino overhears and travels to Florida to pose as a society girl and land the Townsend Girl job. This film's split down the middle ... half screwball comedy, half musical. The comedy elements work well, the musical elements are terribly creaky.
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