The Alvin Theatre which Carol and Ellen pass on their way back to New York City is playing, as you might expect, two recent Columbia features, _Counterfeit (1936)_ with Chester Morris and Margot Grahame and _The Fatal Hour (1936)_with Ralph Bellamy and Marguerite Churchill. See more
Oh, you mean, make sort of a racket out of it, I suppose.
Sure. Why not? Everybody else does it. You buy toothpaste because a couple of blackface comics make you laugh. Coffee isn't coffee anymore, it's an amateur hour. Soap? Why soap is the road to love! Ballyhoo, that's what gets 'em.