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It's Love Again (1936)

 -  Comedy | Musical  -  30 May 1936 (USA)
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Ratings: 7.2/10 from 91 users  
Reviews: 9 user | 1 critic

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a ... See full summary »



(screenplay), (story), 2 more credits »
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Title: It's Love Again (1936)

It's Love Again (1936) on IMDb 7.2/10

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Complete credited cast:
Jessie Matthews ...
Elaine Bradford aka Mrs. Smythe-Smythe
Peter Carlton
Sonnie Hale ...
Freddie Rathbone
Ernest Milton ...
Robb Wilton ...
Boys - Butler
Sara Allgood ...
Mrs. Hopkins
Cyril Wells ...
Warren Jenkins ...
David Horne ...
Athene Seyler ...
Mrs. Durland
Glennis Lorimer ...
Montague's typist
Robert Hale ...
Col. Edgerton
Cyril Raymond ...


Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs. Smythe-Smythe, Elaine decides to impersonate the lady, in hopes that the publicity will land her the big break she's been looking for. Written by Dan Navarro <>

Plot Summary | Add Synopsis


Comedy | Musical


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Release Date:

30 May 1936 (USA)  »

Also Known As:

It's Love Again  »

Company Credits

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.37 : 1
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Did You Know?


Gaumont British, capitalising on the success of Evergreen (1934), issued double-sided lobby cards advertising further Jessie Matthews vehicles - First a Girl (1935) and "Modern Masquerade" - on the same card, with the latter eventually released as It's Love Again. See more »


Edited into Heroes of Comedy: Terry-Thomas (1995) See more »


Tony's In Town
Written by Harry M. Woods
Performed by Unknown Trio
See more »

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13 October 2011 | by (Buffalo, New York) – See all my reviews

Gaumont-British brought over Robert Young from MGM across the pond to star with their great musical star Jessie Matthews. From where Young was situated he must have thought that Louis B. Mayer had cast him opposite Eleanor Powell.

Over in the United Kingdom Eleanor Powell would be closest equivalent to Jessie Matthews. She could sing and dance equally or better than Powell and had a winning personality that the British public took to their hearts. And she was a trouper, her career withstood a nasty divorce scandal where Sonnie Hale who was another of her co-stars in It's Love Again.

Young and Hale are a gossip writing columnist pair who are constantly being scooped. What to do but create their own celebrity whom they write is conveniently back in India, constantly on safari. She is a woman who is a combination of Annie Oakley and Pearl White who is free living aristocrat.

Matthews plays a young stage hopeful who steps into the part because after all the newspaper reports she's back in India. Afterward Matthews, Young, and Hale all find they have developed mutual need for each other.

It's Love Again has given me another opportunity to see and appreciate Jessie Matthews at the height of her fame as a star. She refused many offers to come to the states to do films, including an opportunity to co-star with Fred Astaire. Up to now I had only seen her in a supporting role in Tom Thumb.

Matthews sings and dances beautifully to a score written by Harry Woods. It's unfortunate she's not better known in the USA. Try to see this one as a great example of her appeal.

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