It's Love Again (1936)

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a ... See full summary »

Director:

Victor Saville

Writers:

Marion Dix (screenplay), Marion Dix (story),

Stars:

Jessie Matthews, Robert Young, Sonnie Hale

Cast

Complete credited cast:
Jessie Matthews	...	Elaine Bradford aka Mrs. Smythe-Smythe
Robert Young	...	Peter Carlton
Sonnie Hale	...	Freddie Rathbone
Ernest Milton	...	Raymond
Robb Wilton	...	Boys - Butler
Sara Allgood	...	Mrs. Hopkins
Cyril Wells	...	Gigolo
Warren Jenkins	...	Woolf
David Horne	...	Durland
Athene Seyler	...	Mrs. Durland
Glennis Lorimer	...	Montague's typist
Robert Hale	...	Col. Edgerton
Cyril Raymond	...	Montague

Storyline

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs. Smythe-Smythe, Elaine decides to impersonate the lady, in hopes that the publicity will land her the big break she's been looking for.

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Plot Keywords:

gossip columnist | imaginary person | impersonation | theater

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Genres:

Comedy | Musical

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Details

Country:

UK

Language:

English

Release Date:

30 May 1936 (USA)

Also Known As:

Ainda o Amor

Company Credits

Production Co:

Gaumont British Picture Corporation

Technical Specs

Runtime:

83 min

Sound Mix:

Mono

Color:

Black and White

Aspect Ratio:

1.37 : 1

Did You Know?

Trivia

Gaumont British, capitalising on the success of Evergreen, issued double-sided lobby cards advertising further Jessie Matthews vehicles - First a Girl and "Modern Masquerade" - on the same card, with the latter eventually released as It's Love Again.

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Connections

Edited into Heroes of Comedy: Terry-Thomas (1995)

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Soundtracks

" (I Nearly Let Love Go) Slipping Through My Fingers"
Written by Harry M. Woods
Performed by Jessie Matthews

User Reviews

Delightful British musical

The name Jessie Matthews may not meant a great deal to current film goers, even to those who like old movies, but she was England's biggest musical star of the 1930's. She was a great dancer, a fine singer, a wonderful actress and scintillating personality. (Only personal troubles and changing tastes ushered in by the war prevented her from having a longer career.) It's Love Again, at a mid-point in her film career, provided her most memorable vehicle, except perhaps for the earlier film Evergreen, in which she established her screen persona as an aspiring musical star who resorts to some sort of trickery to achieve stardom. In this film she tries to get publicity for herself by impersonating a mysterious Indian woman who is actually a concoction of her society columnist boy-friend, played, surprisingly, by an engaging Robert Young. Also in the cast is her then-husband comedian Sonny Hale as well as his father Robert, and well-known character actress Athene Seyler. It's a peppy and thoroughly entertaining film. There is comedy, romance, good songs and musical numbers --- and Jessie wears some exotic and quite sexy costumes. All in all, though not for everyone's taste, it is a delight and quite different from --- and in many ways better than --- the musical films Hollywood had to offer at the time. And the talented Miss Matthews, with her bright eyes, toothy smile, enthusiasm, eccentricity, and Mayfair accent, is worth a look for those not familiar with her.