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It's Love Again (1936)

 -  Comedy | Musical  -  30 May 1936 (USA)
7.1
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Ratings: 7.1/10 from 96 users  
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Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a ... See full summary »

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Title: It's Love Again (1936)

It's Love Again (1936) on IMDb 7.1/10

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Cast

Complete credited cast:
...
...
Peter Carlton
Sonnie Hale ...
Freddie Rathbone
Ernest Milton ...
Raymond
Robb Wilton ...
Boys - Butler
...
Mrs. Hopkins
Cyril Wells ...
Gigolo
Warren Jenkins ...
Woolf
David Horne ...
Durland
Athene Seyler ...
Mrs. Durland
Glennis Lorimer ...
Montague's typist
Robert Hale ...
Col. Edgerton
Cyril Raymond ...
Montague
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Storyline

Elaine Bradford is a young singer and dancer, looking for her big break. Peter Carlton is a gossip columnist facing a deadline and a blank page. So, Peter invents "Mrs. Smythe-Smythe", a mysterious Englishwoman who spends her days hunting tigers in India, jumping out of airplanes, and generally driving men mad with her beauty. Since no one in London has ever seen Mrs. Smythe-Smythe, Elaine decides to impersonate the lady, in hopes that the publicity will land her the big break she's been looking for. Written by Dan Navarro <daneldorado@yahoo.com>

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Comedy | Musical

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Release Date:

30 May 1936 (USA)  »

Also Known As:

Ainda o Amor  »

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1.37 : 1
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Did You Know?

Trivia

Gaumont British, capitalising on the success of Evergreen (1934), issued double-sided lobby cards advertising further Jessie Matthews vehicles - First a Girl (1935) and "Modern Masquerade" - on the same card, with the latter eventually released as It's Love Again. See more »

Connections

Edited into Heroes of Comedy: Terry-Thomas (1995) See more »

Soundtracks

It's Love Again
Written by Sam Coslow
Performed by Jessie Matthews
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User Reviews

Jesse Matthews at Her Best!
6 May 2004 | by (Ottawa) – See all my reviews

"It's Love Again" is my second Jessie Matthews musical. After watching her previous merriment, "First a Girl"(1935), I wanted to see more of her work. And "It's Love Again" is every bit as spirited, frolicsome, and enthralling as that one. It is characterized by grand production values, lovely gracefully directed dancing numbers, and some agreeably enchanting songs - especially the title song, which for some reason I can't seem to forget, even though I've seen the film only once.

Ms. Matthews herself – a radiant, willowy, longed-legged radio soap star turned singer/dancer - is a joy to watch. The effortless way she dances, moves, or sings is quite astonishing, makes you wonder why she is little known. As in "First a Girl", "It's Love Again" features Matthews impersonating another persona, only to discover later her true self. Here, she is dancer, Elaine Bradford, who impersonates a mysterious, alluring British celebrity named Mrs. Smythe-Smythe who spends most her of time in India hunting tigers. Elaine jumps into the role in order to gain fame and impress the show biz manager Archie Raymond (Ernest Milton) of her true talents. The celebrity is concocted by Peter Carlton (Robert Young), a slack but fearless gossip columnist looking for a big break and falls in love with Elaine. Their romantic moments are marvelously sweet and endearing amidst the chaos of dancing and singing.

Victor Saville's direction has its occasionally polished slickness, with its penchant for large-scale, Busby Berkeley-like production numbers. The plot can get a bit tiresome as it proceeds - the constant obsession with Peter's invention Mrs. Smythe-Smythe is really trite and overdone. However, it doesn't get in the way of the glorious numbers and the charming rapport of Ms. Matthews and Mr. Young.

Though it scarcely turns up in some circles as far as I know - "It's Love Again" is worth seeking out if you haven't seen it already. Like so many of the best 30s musicals, you will ultimately be left with a feeling of utmost joy and ecstasy.


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