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Three shady characters - Larry, Jean, and Dan - want to make money legally by resuscitating a fitness magazine with cheesecake and beefcake photos and salacious stories with tacked-on morals. They hire two recent Olympic champions as editors to give legitimacy: Barbara Hilton, an English diver, and Don Jackson, a U.S. swimmer. When Jackson and Hilton object to the magazine's contents, they send him on a worldwide search for beauty, for youthful paragons of fitness. When Barbara and Don want out of the partnership to start their own fitness farm, the trio hatches a plan to bilk the kids. Can Barbara and Don avoid being conned or will a femme fatale undo their partnership? Written by
Part of the recent Paramount box set of pre-Code films, this is a fascinating film that's about the sexiest film I can remember seeing. The whole film is about sex disguised as a health and exercise magazine that hucksters Robert Armstrong and Gertrude Michael put over by duping Olympic athletes Buster Crabbe and Ida Lupino into lending their names to it.
Amazingly frank attitude toward sex actually shows several naked men (butts) in a locker room, women showing their crotches (in underwear and bathing suits), etc. Dozens of men and women run around in skimpy, tight bathing suits throughout the film, including a massive production number. There are many scenes of men ogling the scantily clad women, and a jaw-dropping scene where Gertrude Michael zeroes in with binoculars no less on Crabbe's crotch while he's competing in the Olympics.
Crabbe is surprisingly good here; 20-year-old Lupino, in her American film debut, is totally unrecognizable with curly blonde hair and Dietrich eyebrows. Armstrong and Michael (always underrated) are solid. We also get James Gleason, Toby Wing (in her best film role, dancing in skivvies on a tabletop), Bradley Page, Nora Cecil, Bert Roach, etc. Ann Sheridan and Lynn Bari are among the beauties, who include Gladys Willar from Worcester, Massachusetts.
There's a hilarious sequence where they decide to build the perfect woman for advertising (think *Page Miss Glory*) by gathering models who are famed for their specific parts.... one for lips, one for hair, etc... and then there's Fanny....
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