6.2/10
361
15 user 3 critic

Professional Sweetheart (1933)

Approved | | Comedy, Romance | 9 June 1933 (USA)
Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »

Director:

Writer:

(as Maurine Watkins)
Reviews

Photos

Learn more

People who liked this also liked... 

Comedy | Drama | Musical
    1 2 3 4 5 6 7 8 9 10 8.1/10 X  

A wealthy composer rescues unemployed Broadway performers with a new play.

Director: Mervyn LeRoy
Stars: Warren William, Joan Blondell, Aline MacMahon
Certificate: Passed Comedy | Musical | Romance
    1 2 3 4 5 6 7 8 9 10 6.7/10 X  

An aviator and band leader who is always getting his group fired for his flirtatious behavior with the female guests soon finds himself falling for an engaged woman.

Director: Thornton Freeland
Stars: Dolores del Rio, Gene Raymond, Raul Roulien
Certificate: Passed Comedy | Drama | Romance
    1 2 3 4 5 6 7 8 9 10 7.7/10 X  

A shoplifter and her prosecuter fall in love, creating tensions in their family lives.

Director: Mitchell Leisen
Stars: Barbara Stanwyck, Fred MacMurray, Beulah Bondi
Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 7/10 X  

An executive lets an attractive cook talk him into taking a job as butler.

Director: William A. Seiter
Stars: Herbert Marshall, Jean Arthur, Leo Carrillo
Certificate: Passed Comedy
    1 2 3 4 5 6 7 8 9 10 6.8/10 X  

A Midwesterner waitress, scheming to gold-dig her way to Paris, gets mixed up with a wealthy New York family.

Director: Alexander Hall
Stars: Melvyn Douglas, Joan Blondell, Walter Connolly
Comedy | Drama | Romance
    1 2 3 4 5 6 7 8 9 10 7.4/10 X  

In occupied Berlin, an army captain is torn between an ex-Nazi café singer and the U.S. congresswoman investigating her.

Director: Billy Wilder
Stars: Jean Arthur, Marlene Dietrich, John Lund
Dames (1934)
Comedy | Musical | Romance
    1 2 3 4 5 6 7 8 9 10 7.2/10 X  

A multimillionaire decides to boycott "filthy" forms of entertainment such as Broadway shows.

Directors: Ray Enright, Busby Berkeley
Stars: Joan Blondell, Dick Powell, Ruby Keeler
In Name Only (1939)
Drama | Romance
    1 2 3 4 5 6 7 8 9 10 7.3/10 X  

After a wealthy man finds out his wife is a gold digger, he meets and falls for a widowed mother, and complications ensue.

Director: John Cromwell
Stars: Cary Grant, Carole Lombard, Kay Francis
Comedy | Drama
    1 2 3 4 5 6 7 8 9 10 6.1/10 X  

Bill McCaffery, a plumber, wins big at the racetrack but then his luck runs out and almost ruins his business. Molly Gilbert, his manicurist girlfriend, stands by him and helps him readjust to life as a plumber.

Director: Murray Roth
Stars: Lew Ayres, Ginger Rogers, Charley Grapewin
Certificate: Passed Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 6.7/10 X  

A man and a woman share an apartment on a shift basis, never seeing each other; she dislikes him until they actually meet.

Director: William A. Seiter
Stars: Ginger Rogers, Norman Foster, George Sidney
Blonde Crazy (1931)
Comedy | Crime | Drama
    1 2 3 4 5 6 7 8 9 10 7.1/10 X  

Adventures of a cocky con man and his glamorous accomplice.

Director: Roy Del Ruth
Stars: James Cagney, Joan Blondell, Louis Calhern
Larceny, Inc. (1942)
Comedy | Crime
    1 2 3 4 5 6 7 8 9 10 7.4/10 X  

Three ex-cons buy a luggage shop to tunnel into the bank vault next door. But despite all they can do, the shop prospers...

Director: Lloyd Bacon
Stars: Edward G. Robinson, Jane Wyman, Broderick Crawford
Edit

Cast

Complete credited cast:
...
...
Jim Davey
...
Elmerada de Leon
...
Speed Dennis
...
O'Connor
...
Samuel 'Sam' Ipswich
...
Herbert Childress
...
Ed, the Announcer
...
Tim Kelsey
Frank Darien ...
Appleby
...
Stu
Edit

Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Approved
Edit

Details

Country:

Language:

Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

Production Co:

 »
Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
See  »
Edit

Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

Glory Eden: I wanna sin and suffer, and now I'm only sufferin'.
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

My Imaginary Sweetheart
(uncredited)
Music by Harry Akst
Lyrics by Edward Eliscu
Performed first by Ginger Rogers
Performed later by Theresa Harris
(who may have been dubbed by Etta Moten)
See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

 
precode film about very post-code radio....
16 May 2015 | by (United States) – See all my reviews

... and by that I mean that from its beginnings, radio was very strict about the public persona of its radio stars, regardless of what they did in private. The year this film was made - 1933 - was the last full year in Hollywood where anything goes, although these films look like family fare by today's standards.

In this environment, Ginger Rogers is given a dynamite role that really shows her flair for comedy. She plays Glory Eden, "The Purity Girl", the face - and voice - of the Ipsy-Wipsy Wash Cloth radio show. However, in private, the purity girl is the last thing she wants to be. Glory wants to go to Harlem night clubs, smoke, drink, eat rich food, and most of all have some male companionship. So the sponsors decide to appease her and meet her half way. They start a contest looking for the "ideal Anglo Saxon" - the film's words, not mine. They come up with a real naïve hayseed (Norman Foster as Jim Davey). He's a farmer from Kentucky who actually believes Glory's public image is real. He returns to New York with the show's sponsor and now Glory can go out to more public places since she has an "official" male escort.

The one drawback to the film is you never see any real relationship form between the two. It's just suddenly there. Jim just asks Glory to marry him, she agrees - obviously from the heart, because she gives him a passionate kiss. Ipsy Wipsy head Samuel 'Sam' Ipswich claims he'll wait until after the wedding and as a PR stunt have Glory sign her new contract.

But things run amok. After the wedding Jim sees Glory's true colors and they are scarlet not pure white. He decides to kidnap her and take her back to Kentucky to make a "good woman" out of her. There is an absolutely hilarious wedding night scene once Jim has her back in Kentucky that I will just let you watch. Let's just say that these two are absolutely perfect together in this scene that could have not been possible after the production code a year later.

So now two competitors are looking for Glory - they think she's been kidnapped - and both want her to sign with them. At first they don't know where she's gone. How does this work out? I'll let you watch and find out.

This film would have been good with just Norman Foster and Ginger Rogers. It is made great by all of the character actors running around busily in the background. Zasu Pitts is a dizzy reporter, Gregory Ratoff as Samuel Ipswich was born to play the over excited boss who is destined to die of a heart attack and loves firing people, Allen Jenkins and Frank McHugh are the assistants to their frantic bosses, and Edgar Kennedy is Ipswich's competition, trying to track down Glory so he can sign her to his own radio program.

Best line of the film goes to Jim - "Please God, don't let her die! She's wicked, but I love her." Questions never resolved - Will Glory's maid get her own radio career? And what DID happen between Franklin Pangborn's character and Zasu Pitts when she found him in the closet without his pants? Enjoy this little piece of RKO zaniness. I know I did.


3 of 4 people found this review helpful.  Was this review helpful to you?

Contribute to This Page

Create a character page for:
?