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Professional Sweetheart (1933)

Approved  |   |  Comedy, Romance  |  9 June 1933 (USA)
6.2
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Ratings: 6.2/10 from 333 users  
Reviews: 14 user | 3 critic

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »

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(as Maurine Watkins)
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Cast

Complete credited cast:
...
...
Jim Davey
...
Elmerada de Leon
...
Speed Dennis
...
O'Connor
Gregory Ratoff ...
Samuel 'Sam' Ipswich
...
Herbert Childress
Lucien Littlefield ...
Ed, the Announcer
Edgar Kennedy ...
Tim Kelsey
Frank Darien ...
Appleby
...
Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Approved
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Details

Country:

Language:

Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

Production Co:

 »
Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
See  »
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Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

Jim Davey: Smokin' and drinkin' and...
Glory Eden: Smokin' and drinkin' and... men!
Jim Davey: And men? H... H... How many?
Glory Eden: Hmm, I don't remember. Hundreds!
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Bridal Chorus
(uncredited)
from "Lohengrin"
Music by Richard Wagner
Played at the beginning of the wedding
See more »

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User Reviews

 
Cute pre-code: Ippsie Wipsie Washcloths vs. Kelsey Dishrags
9 April 2009 | by (United States) – See all my reviews

Ginger Rogers stars in "Professional Sweetheart," a 1933 film that also stars Norman Foster, Allen Jenkins, Gregory Ratoff, Franklin Pangborn, Theresa Harris, and Frank McHugh. Rogers plays Glory Eden, radio's Purity Girl, representing Ippsie Wipsie Washcloths. As the Purity Girl, Glory can't be anything but pure. Glory finds this annoying. All she's interested in is drinking, smoking, going to Harlem, wearing sexy clothes, and, if one reads between the lines, losing her virginity.

Her handlers decide to fix her up with a pure Anglo-Saxon, found in the Kentucky Mountains. They choose a nice-looking fan (Norman Foster) and set the two up, even having a wedding on the air. Knowing of her discontent, Kelsey Dish Rags is after her, too, and know she hasn't re-signed with Ippsie yet. The two engage in battle, and find there's a third party involved - Glory's new hubby, who takes Glory at her word about wanting to live in a Kentucky cabin and have a cow.

This is a cute film that could have been lots better, but the script isn't great and the pace drags a bit. Rogers is adorable, funny and sexy. Theresa Harris plays her maid, Vera, and is apparently uncredited, but she has a decent-sized, showy role.

As far as the film being pre-code, don't look for anything too racy. There is only some innuendo and Rogers in her skivvies.

Okay film, nothing special.


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