Professional Sweetheart (1933)

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »

Director:

William A. Seiter

Writer:

Maurine Dallas Watkins

Stars:

Ginger Rogers, Norman Foster, Zasu Pitts

Cast

Complete credited cast:
Ginger Rogers	...	Glory Eden
Norman Foster	...	Jim Davey
Zasu Pitts	...	Elmerada de Leon
Frank McHugh	...	Speed Dennis
Allen Jenkins	...	O'Connor
Gregory Ratoff	...	Samuel 'Sam' Ipswich
Franklin Pangborn	...	Herbert Childress
Lucien Littlefield	...	Ed, the Announcer
Edgar Kennedy	...	Tim Kelsey
Frank Darien	...	Appleby
Sterling Holloway	...	Stu

Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets.

---

Plot Keywords:

kentucky | singer | disillusionment | new york city | poetry | 

---

Genres:

Comedy | Romance

---

Certificate:

Approved

Details

Country:

USA

Language:

English

Release Date:

9 June 1933 (USA)

Also Known As:

Careless

Company Credits

Production Co:

RKO Radio Pictures

Technical Specs

Runtime:

73 min

Sound Mix:

Mono (RCA Victor System)

Color:

Black and White

Aspect Ratio:

1.37 : 1

Did You Know?

Trivia

Working titles were "Careless" and then "The Purity Girl".

---

Quotes

Glory Eden: Oh, I don't care what color he is as long as he takes me to Harlem.

---

Connections

Featured in The Love Goddesses (1965)

---

Soundtracks

"Daybreak"
by Hoagy Carmichael
played instrumentally during a scene in Ginger Rogers' apartment

User Reviews

SAUCY

This is a very early film in the career of Ginger Rogers. It is somewhat saucy and always goofy. It portays people in radio show business and the press that covers it as both overly ambitious and naive. There are several character actors such as Zazu Pitts that are totally hilarious. The plot is basicly girl wants fun and freedom rather than fame, and boy wants girl. After several very funny misadventures they both get what they want and each other. Sexuality is very frank in this movie even though the characters are very innocent. For the naughty in us there is even a spanking scene. Ginger Roger's voice is dubbed in a couple of songs because the producers did not think she was good enough. A very funny film worth repeated viewings. It can be seen occaisionly on the Turner Movie Channel. In the final scene there is a reference to television long before it would become available as if it was just around the corner.