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Professional Sweetheart (1933)

Approved | | Comedy, Romance | 9 June 1933 (USA)
Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »

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(as Maurine Watkins)
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Cast

Complete credited cast:
...
...
Jim Davey
...
Elmerada de Leon
...
Speed Dennis
...
O'Connor
...
Samuel 'Sam' Ipswich
...
Herbert Childress
...
Ed, the Announcer
...
Tim Kelsey
Frank Darien ...
Appleby
...
Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Approved
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Details

Country:

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Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

Production Co:

 »
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Technical Specs

Runtime:

Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
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Did You Know?

Trivia

"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more »

Quotes

Elmerada de Leon: Now tell me everything. You can trust Elmerada. All the movie stars say, "You can trust Elmerada". I know them all. I eat with them, I sleep with them...
Glory Eden: You sleep with them?
Elmerada de Leon: [embarrassed, hand to mouth] Why...
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Daybreak
(uncredited)
Written by Hoagy Carmichael
Played instrumentally during a scene in Ginger Rogers' apartment
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User Reviews

 
You Don't Kiss Like You Look
15 November 2013 | by (USA) – See all my reviews

Mostly boring pre-code comedy with some nice direction and very few laughs. With a cast like this, it really should be better. The story is about a radio star (Ginger Rogers) known as America's Sweetheart who wants to live it up and go dancing, drinking, having sex, etc. So her PR team compromises by getting her a husband: a rube from Kentucky (Norman Foster). Some slightly saucy pre-code dialogue seems to be the main selling point for many. But it's still pretty tame stuff. Ginger dancing around in her underwear and one scene where she gets spanked are the movie's racier moments. Funniest scene is when Frank McHugh cons the rube into proposing. Ginger gives it her best but the script just isn't strong. Only a must for hardcore Ginger fans.


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