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Professional Sweetheart (1933)

Approved | | Comedy, Romance | 9 June 1933 (USA)
Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »



(as Maurine Watkins)
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Complete credited cast:
Jim Davey
Elmerada de Leon
Speed Dennis
Gregory Ratoff ...
Samuel 'Sam' Ipswich
Herbert Childress
Lucien Littlefield ...
Ed, the Announcer
Edgar Kennedy ...
Tim Kelsey
Frank Darien ...


Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis


Comedy | Romance






Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

Production Co:

Show detailed on  »

Technical Specs


Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


Working titles were "Careless" and then "The Purity Girl". See more »


Glory Eden: Oh, I don't care what color he is as long as he takes me to Harlem.
See more »


Featured in The Love Goddesses (1965) See more »


Written by Hoagy Carmichael
Played instrumentally during a scene in Ginger Rogers' apartment
See more »

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User Reviews

This one's a real gem
8 June 2007 | by (United States) – See all my reviews

"Professional Sweetheart" was Ginger Rogers' first film for RKO studios after she left Warner Bros., and with Allen Jenkins and Frank McHugh in the supporting cast it almost seems like a Warners film in exile. It's a marvelous movie, smart and funny, with a script by "Chicago" author Maurine Watkins that, though it isn't a crime story, takes up another of Watkins' favorite themes: media manipulation and the gap between what we're told about celebrities and what they're really like. In "The Fred Astaire and Ginger Rogers Book," Arlene Croce wrote, "Almost any Ginger Rogers role is successful to the degree that it reflects the dualism in her personality (tough-vulnerable, ingenuous-calculating) or plays on her curious aptitude for mimickry or fantasy or imposture." Croce was writing about the major roles of her post-Astaire career — "Bachelor Mother," "Tom, Dick and Harry," "The Major and the Minor" — but it applies here just as well; by casting Rogers as a wise-cracking hard-bitten orphan girl forced to pose as the "Purity Girl," and having two radio sponsors and a husband (from an arranged marriage!) all with their own ideas of what they want from her, "Professional Sweetheart" gives Rogers an early showcase for the characteristics that would have made her an enormous star even if she'd never set foot on a dance floor with Fred Astaire. I can't understand why some of the other commentators on this film have criticized Watkins' script, since it seems to me to be well constructed and vividly satirical on celebrity and its discontents in a way that rings true even today.

Another thing I liked about "Professional Sweetheart" is that it's one of the Gayest movies Hollywood ever made — so much so that I can't understand why TCM isn't showing it in their current "Screened Out" festival of Gay and Lesbian films when some other titles with much more peripheral Gay content did make their list. The supporting actors seem to be competing as to who can be the queeniest, with Franklin Pangborn (not surprisingly) winning: his looks of horror and disgust when any of the other characters suggests that he date a woman are priceless. Also pretty astonishing, even for the relatively liberal "pre-Code" era in Hollywood history, is Sterling Holloway's obviously cruising Allen Jenkins at the reporters' reception — imagine a Gay scene involving Jenkins in which he's the butch one!

16 of 19 people found this review helpful.  Was this review helpful to you?

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