Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by
Rod Crawford <email@example.com>
Did You Know?
"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film. See more
No, no, you're spoiling everything! Here we make her the Purity Girl, the symbol of Youth and Purity, and you give her second-hand men. It won't do!
Featured in The Love Goddesses
"The Wedding March"
Written by Felix Mendelssohn-Bartholdy
Played at the wedding See more