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Professional Sweetheart (1933)

Approved | | Comedy, Romance | 9 June 1933 (USA)
Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample ... See full summary »

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(as Maurine Watkins)
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Cast

Complete credited cast:
...
...
Jim Davey
...
Elmerada de Leon
...
Speed Dennis
...
O'Connor
...
Samuel 'Sam' Ipswich
...
Herbert Childress
...
Ed, the Announcer
...
Tim Kelsey
Frank Darien ...
Appleby
...
Stu
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Storyline

Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by Rod Crawford <puffinus@u.washington.edu>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Approved
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Details

Country:

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Release Date:

9 June 1933 (USA)  »

Also Known As:

Careless  »

Company Credits

Production Co:

 »
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Technical Specs

Runtime:

Sound Mix:

(RCA Victor System)

Aspect Ratio:

1.37 : 1
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Did You Know?

Trivia

Working titles were "Careless" and then "The Purity Girl". See more »

Quotes

Glory Eden: I wanna sin and suffer, and now I'm only sufferin'.
See more »

Connections

Featured in The Love Goddesses (1965) See more »

Soundtracks

Daybreak
(uncredited)
Written by Hoagy Carmichael
Played instrumentally during a scene in Ginger Rogers' apartment
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User Reviews

 
Ginger's a Sweetheart, but the Script is Lackluster
28 May 2015 | by (United States) – See all my reviews

As a fan of Ginger Rogers, it was fun to see her in her first film for RKO, where she plays the part of Glory, a young woman whose fortunes changed when she was taken from an orphanage to play the role of radio's "Purity Girl"--a popular singer who is supposed to represent all that is virginal and pure.

She is unhappy with her life, because the owner of the company that sponsors her show insists she play the innocent role twenty-four hours a day, while her greatest desire is to "sin and suffer"--frequent nightclubs, drink, and carouse with men.

Being a pre-Code production, "Professional Sweetheart" is allowed liberties that will soon disappear from American screens, but like most of the titillation of its time, it consists primarily of suggestiveness.

Backed by a great cast of character actors (e.g. Zasu Pitts and Franklin Pangborn), Ginger plays her part with spirit, but the script fizzles out slightly more than halfway through this mild comedy. In the end, the film's performances cannot raise it above the mediocrity of the story, but it has elements of entertainment and enjoyment.


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