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Storyline
Radio singer Glory Eden is publicized as the ideal of American womanhood, in order to sell the sponsor's product Ippsie-Wippsie Washcloths. In reality, Glory would like to at least sample booze, jazz, gambling, and men. When the strain of representing "purity" brings her to rebellion, the sponsor and his nutty henchmen pick her a public-relations "sweetheart" from fan mail. But they soon find that young love is not to be trifled with. Includes spicy pre-Code episodes and satirical jabs at a variety of targets. Written by
Rod Crawford <puffinus@u.washington.edu>
Plot Summary
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Certificate:
Approved
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Did You Know?
Trivia
"Professional Sweetheart" was Ginger Rogers' first film for RKO and - ironically, since so much of the plot revolves around getting Rogers' character to sign a radio contract - she had not yet signed a long-term contract with RKO when she made this film.
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Quotes
Herbert Childress:
No, no, you're spoiling everything! Here we make her the Purity Girl, the symbol of Youth and Purity, and you give her second-hand men. It won't do!
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Connections
Featured in
The Love Goddesses (1965)
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Soundtracks
"The Wedding March"
Written by
Felix Mendelssohn-Bartholdy
Played at the wedding
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Ginger Rodgers shines in a role that might have been written for Jean Harlow. She cracks wise, hurls insults, and dances around in her underwear. Zazu Pitts is priceless as the gushing and gullible small town reporter. Franklin Pangborn is more blatantly gay here than we normally get to see him. This movie touches on many aspects of celebrity that remain true to this day. The manipulation of a public image and the team of professionals that that requires. The all important "product", the selling of which is the reason for everything. This movie is also amazingly tolerant and socially progressive for it's time. The attractive black housekeeper's character is more of a friend to Ginger, who's footloose lifestyle she envies. Pangborn's character as one of her handlers is made obviously gay without degradation or judgement. Don't expect "Dinner at Eight", but "Professional Sweetheart" is sparkling and breezy pre-code fun!