What did they have to go and make pictures talk for? Things were going along fine. You couldn't stop making money - even if you turned out a good picture you made money.
See more »
The opening credits are followed by a written message from producer Carl Laemmle saying critics had questioned whether he would use the material that "so mercilessly and so hilariously poked fun at Hollywood and its motion picture people." But, he says, laughter is needed "in times like these." See more »
There ought to be a movement to bring this one back from the dead. This is a film for which the term "revival" seems to have been invented. No matter a certain staginess -- its humor and topicality, not to mention its place in history as the first collaboration between George S Kaufman and Moss Hart, make it a "must see." It's not only connected to other early Thirties films like What Price Hollywood, but also to the much adulated Singin' In the Rain. If the latter is a Fifties musical displaying the well-scrubbed brightness of that era's sensibilities, then Once In A Lifetime is its counterpoint, betraying a Depression-era, acerbic grasp of the absurdity of the movie business and of "human business" in general. It ought to be on a double bill with Harlow's Bombshell -- another clever and entertaining early 1930s view of Hollywood and the "geniuses" who ran it.
14 of 14 people found this review helpful.
Was this review helpful to you?