Bing is a magazine salesman on the road who falls in love with a college girl who is featured on billboards. Bing writes her letters, which are answered by her nelly brother. When Bing arrives at the college town, expecting a hot romance, the girl doesn't know him. The nelly brother than arranges a date with Bing. He is dressed in drag by his fraternity brothers, down to undies and stockings. The billboard girl witnesses Bing's impassioned wooing of her brother and wants it for herself. She takes her brother's place, myopic Bing being none the wiser, and swoons when Bing sings to her. Bing convinces the girl to elope with him. Her father objects. A wild Mack Sennett chase ensues. Bing wins out. The brother will have to seek love elsewhere. One of the best of the Bing-Sennett two reelers.
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