MOVIEmeter
SEE RANK
Up 2,311 this week

It Pays to Advertise (1931)

 |  Comedy  |  19 February 1931 (USA)
5.6
Your rating:
    1 2 3 4 5 6 7 8 9 10 -/10 X  
Ratings: 5.6/10 from 39 users  
Reviews: 1 user

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a ... See full summary »

Director:

Writers:

(adaptation), (play), 2 more credits »
0Check in
0Share...

IMDb Picks: May

Visit our IMDb Picks section to see our recommendations of movies and TV shows coming out in May, sponsored by COVERGIRL.

Visit the IMDb Picks section

User Lists

Related lists from IMDb users

a list of 82 titles
created 20 Dec 2012
 
a list of 268 titles
created 06 Jan 2013
 
a list of 194 titles
created 26 Feb 2013
 
list image
a list of 57 titles
created 02 Apr 2013
 
list image
a list of 9997 titles
created 26 Nov 2013
 

Related Items

Connect with IMDb


Share this Rating

Title: It Pays to Advertise (1931)

It Pays to Advertise (1931) on IMDb 5.6/10

Want to share IMDb's rating on your own site? Use the HTML below.

Take The Quiz!

Test your knowledge of It Pays to Advertise.
Learn more

People who liked this also liked... 

Certificate: Passed Comedy | Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

The tale of two sisters with the older one pledged to look after the younger one that transpires between a department store, NYC's Central Park and a boarding house. THe older one is the ... See full summary »

Director: Frank Tuttle
Stars: Evelyn Brent, Lawrence Gray, Louise Brooks
Comedy
    1 2 3 4 5 6 7 8 9 10 7.2/10 X  

Mary Gray, whose father manufactures cold cream, is engaged to sappy Horace Niles, the son of Hugo Niles, the elder Gray's most competitive rival in the cosmetics business. Chip Armstrong, ... See full summary »

Director: Frank Tuttle
Stars: Esther Ralston, Lawrence Gray, Ford Sterling
Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 7.9/10 X  

A flamboyant Broadway impresario who has fallen on hard times tries to get his former lover, now a Hollywood diva, to return and resurrect his failing career.

Director: Howard Hawks
Stars: John Barrymore, Carole Lombard, Walter Connolly
Certificate: Passed Comedy | Mystery | Romance
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

A woman pretends to be royalty in order to get aboard a cruise ship.

Director: William K. Howard
Stars: Carole Lombard, Fred MacMurray, Douglass Dumbrille
Bolero (1934)
Drama
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

This is the story of an egotistical nightclub dance performer named Raoul, his determination to succeed at all costs, and the only woman in his life that truly matters to him, a dancing ... See full summary »

Directors: Wesley Ruggles, Mitchell Leisen
Stars: George Raft, Carole Lombard, Sally Rand
Comedy | Drama
    1 2 3 4 5 6 7 8 9 10 5.8/10 X  
Director: Luther Reed
Stars: Adolphe Menjou, Virginia Valli, Noah Beery
Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.5/10 X  

A wealthy New York socialite falls for and marries a cowboy while out West. Her father disinherits her, and after trying to make a go of it as a cowboy's wife, they agree to divorce and she... See full summary »

Director: Marion Gering
Stars: Gary Cooper, Carole Lombard, Helen Ware
Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.5/10 X  

Tony (Charles Laughton), a successful but illiterate middle-aged grape farmer, sends the photograph of his handsome young foreman, Joe (William Gargan), instead of his own, hoping to woo ... See full summary »

Director: Garson Kanin
Stars: Carole Lombard, Charles Laughton, William Gargan
No One Man (1932)
Drama
    1 2 3 4 5 6 7 8 9 10 6.5/10 X  

When the boyfriend of a rich, bored socialite dies from a weak heart, she finds herself attracted to the doctor who treated him, a hard-working idealist decidedly different from the usual spoiled society rich kids she is used to.

Director: Lloyd Corrigan
Stars: Carole Lombard, Ricardo Cortez, Paul Lukas
Certificate: Passed Comedy | Musical | Romance
    1 2 3 4 5 6 7 8 9 10 6.8/10 X  

A songwriter hires three chorus girls to show him the "underside" of big-city life.

Director: Victor Schertzinger
Stars: Charles 'Buddy' Rogers, Kathryn Crawford, Josephine Dunn
Mystery | Romance | Western
    1 2 3 4 5 6 7 8 9 10 5.4/10 X  

The Arizona Kid (Warner Baxter) carries out his mission as a Robin Hood-type bandit while posing as a wealthy and carefree miner. He falls for an eastern girl, Virginia Hoyt (Carole Lombard... See full summary »

Director: Alfred Santell
Stars: Warner Baxter, Carole Lombard, Theodore von Eltz
Certificate: Passed Crime | Drama
    1 2 3 4 5 6 7 8 9 10 5.9/10 X  

Easy-Money Charley, the best fake crippled beggar in New York, loses his beloved dog and adopts a dying prostitute's daughter to fill the empty place in his heart. But his fellow crooks and... See full summary »

Director: Herbert Brenon
Stars: Percy Marmont, Neil Hamilton, Mary Brian
Edit

Cast

Cast overview:
Norman Foster ...
...
Mary Grayson
Richard 'Skeets' Gallagher ...
Ambrose Peale
...
Cyrus Martin
Lucien Littlefield ...
Adams
Judith Wood ...
Countess de Beaurien (as Helen Johnson)
...
Thelma Temple
Morgan Wallace ...
L.R. McChesney
Tom Kennedy ...
Perkins
Marcia Manners ...
Miss Burke
Frank Coghlan Jr. ...
Office Boy (as Junior Coghlan)
John Howell ...
Johnson
John Sinclair ...
Window Cleaner
Edit

Storyline

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver. Written by frankfob2@yahoo.com

Plot Summary | Add Synopsis

Plot Keywords:

based on play | See All (1) »

Genres:

Comedy

Edit

Details

Country:

Language:

Release Date:

19 February 1931 (USA)  »

Company Credits

Production Co:

 »
Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.37 : 1
See  »
Edit

Did You Know?

Trivia

One of over 700 Paramount Productions, filmed between 1929 and 1949, which were sold to MCA/Universal in 1958 for television distribution, and have been owned and controlled by Universal ever since. However, because of legal complications, this particular title was not included in the original television package and may not have ever been televised. See more »

Connections

Version of Shout It from the House Tops (1932) See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

 
forgotten and forgettable comedy
16 July 2007 | by (london) – See all my reviews

In the year that this was made all of the major studios were busily making over 50 films a year.Some of them masterpieces,some of them still remembered but the majority of them forgotten.This is one such film.I had never heard of it when i purchased a copy.I bought it on the strength of the cast.It is a familiar story.Son of wealthy businessman wants to strike out on his own and prove his worth to his father.It is difficult to believe that the Carole Lombard here is the same woman who only 6 years later would star in such films as Nothing Sacred or Swing High Swing Low.In this film she seems a little gawky and unsure of herself.Norman Foster is not one of my favourite actors and his performance in this film is just as poor as in orher films of the same period.So this film is only of historical interest for watching a nascent Carol Lombard


3 of 8 people found this review helpful.  Was this review helpful to you?

Message Boards

Recent Posts
Available in any form for home viewing? lagal
Discuss It Pays to Advertise (1931) on the IMDb message boards »

Contribute to This Page

Create a character page for:
?