Up 14,488 this week

It Pays to Advertise (1931)

 |  Comedy  |  19 February 1931 (USA)
Your rating:
    1 2 3 4 5 6 7 8 9 10 -/10 X  
Ratings: 5.6/10 from 43 users  
Reviews: 1 user

To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a ... See full summary »



(adaptation), (play), 2 more credits »
0Check in

The 25 Most Immersive Worlds in Cinema

Highly immersive cinematic worlds can carry a movie, and we've rounded up the best of the best.

See the full list

User Lists

Related lists from IMDb users

a list of 191 titles
created 23 Dec 2011
a list of 674 titles
created 15 Jun 2012
a list of 268 titles
created 06 Jan 2013
a list of 194 titles
created 26 Feb 2013
list image
a list of 9997 titles
created 26 Nov 2013

Related Items

Connect with IMDb

Share this Rating

Title: It Pays to Advertise (1931)

It Pays to Advertise (1931) on IMDb 5.6/10

Want to share IMDb's rating on your own site? Use the HTML below.

Take The Quiz!

Test your knowledge of It Pays to Advertise.
Learn more

People who liked this also liked... 

Pandora's Box (1929)
Crime | Drama | Romance
    1 2 3 4 5 6 7 8 9 10 8/10 X  

The rise and inevitable fall of an amoral but naive young woman whose insouciant eroticism inspires lust and violence in those around her.

Director: Georg Wilhelm Pabst
Stars: Louise Brooks, Fritz Kortner, Francis Lederer
Miss Europe (1930)
    1 2 3 4 5 6 7 8 9 10 7/10 X  

Lucienne, typist and gorgeous bathing beauty, decides to enter the 'Miss Europe' pageant sponsored by the French newspaper she works for. She finds her jealous lover Andre violently ... See full summary »

Director: Augusto Genina
Stars: Louise Brooks, Georges Charlia, Augusto Bandini
Romance | Musical | Comedy
    1 2 3 4 5 6 7 8 9 10 6.2/10 X  

Artist Jimmy Hudson (Cary Grant) is stuck in Mexico unable to pay his hotel bill. Meanwhile, Louise Fuller (Grace Moore) opera singer is stuck in the same town unable to return to the US ... See full summary »

Directors: Robert Riskin, Harry Lachman
Stars: Grace Moore, Cary Grant, Aline MacMahon
Adventure | Drama
    1 2 3 4 5 6 7 8 9 10 7.8/10 X  

After killing her treacherous step-father, a girl tries to escape the country with a young vagabond. She dresses as a boy, they hop freight trains, quarrel with a group of hobos, and steal ... See full summary »

Director: William A. Wellman
Stars: Wallace Beery, Louise Brooks, Richard Arlen
Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 5/10 X  

A Parisian descendant of Don Juan vows to stop philandering in order to win the hand of a virtous young lady with a disapproving father.

Director: Michael Curtiz
Stars: Frank Fay, Laura La Plante, Joan Blondell
    1 2 3 4 5 6 7 8 9 10 8/10 X  

Thymiane is a beautiful young girl who is not having a storybook life. Her governess, Elizabeth, is thrown out of her home when she is pregnant, only to be later found drown. That same day,... See full summary »

Director: Georg Wilhelm Pabst
Stars: Louise Brooks, Josef Rovenský, Fritz Rasp
The Show Off (1926)
Certificate: Passed Comedy | Drama
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

A blowhard who poses as a railroad executive (but is really just a $30-a-week clerk) catches a young bride and then drives her family's finances to the brink of ruin.

Director: Malcolm St. Clair
Stars: Ford Sterling, Claire McDowell, Charles Goodrich
Certificate: Passed Adventure | Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 6.7/10 X  

Druggist Elmer Prettywillie is sleeping. A woman rings the night bell only to buy a two-cent stamp. Then garbage collectors waken him. Next it's firemen on a false alarm. And then a real fire.

Director: A. Edward Sutherland
Stars: W.C. Fields, Louise Brooks, Blanche Ring
Comedy | Romance
    1 2 3 4 5 6 7 8 9 10 8/10 X  

Unfounded suspicions lead a married couple to begin divorce proceedings, whereupon they start undermining each other's attempts to find new romance.

Director: Leo McCarey
Stars: Irene Dunne, Cary Grant, Ralph Bellamy
Certificate: Passed Comedy | Drama | Romance
    1 2 3 4 5 6 7 8 9 10 6.9/10 X  

The tale of two sisters with the older one pledged to look after the younger one that transpires between a department store, NYC's Central Park and a boarding house. THe older one is the ... See full summary »

Director: Frank Tuttle
Stars: Evelyn Brent, Lawrence Gray, Louise Brooks
Empty Saddles (1936)
    1 2 3 4 5 6 7 8 9 10 5.8/10 X  

Finding a deserted cattle ranch, Buck buys it and turns it into a dude ranch. But Buck is quickly in trouble with sheep men who want the ranch and then with outlaws who kidnap the daughter of the wealthy Mr. Grant.

Director: Lesley Selander
Stars: Buck Jones, Louise Brooks, Harvey Clark
    1 2 3 4 5 6 7 8 9 10 6.7/10 X  
Director: Malcolm St. Clair
Stars: Adolphe Menjou, Louise Brooks, Eleanor Lawson


Cast overview:
Mary Grayson
Ambrose Peale
Cyrus Martin
Lucien Littlefield ...
Judith Wood ...
Countess de Beaurien (as Helen Johnson)
Thelma Temple
Morgan Wallace ...
L.R. McChesney
Tom Kennedy ...
Marcia Manners ...
Miss Burke
Frank Coghlan Jr. ...
Office Boy (as Junior Coghlan)
John Howell ...
John Sinclair ...
Window Cleaner


To prove his thesis that any product--even one that doesn't exist--can be merchandized if it is advertised properly, a young man gets together with his father's savvy secretary to market a non-existent laundry soap. Complications ensue when his "product" turns out to be more successful than even he imagined--and now he has to deliver. Written by

Plot Summary | Add Synopsis

Plot Keywords:

based on play | See All (1) »







Release Date:

19 February 1931 (USA)  »

Company Credits

Production Co:

Show detailed on  »

Technical Specs


Sound Mix:

Aspect Ratio:

1.37 : 1
See  »

Did You Know?


One of over 700 Paramount Productions, filmed between 1929 and 1949, which were sold to MCA/Universal in 1958 for television distribution, and have been owned and controlled by Universal ever since. However, because of legal complications, this particular title was not included in the original television package and may not have ever been televised. See more »


Version of It Pays to Advertise! (1936) See more »

Frequently Asked Questions

This FAQ is empty. Add the first question.

User Reviews

forgotten and forgettable comedy
16 July 2007 | by (london) – See all my reviews

In the year that this was made all of the major studios were busily making over 50 films a year.Some of them masterpieces,some of them still remembered but the majority of them forgotten.This is one such film.I had never heard of it when i purchased a copy.I bought it on the strength of the cast.It is a familiar story.Son of wealthy businessman wants to strike out on his own and prove his worth to his father.It is difficult to believe that the Carole Lombard here is the same woman who only 6 years later would star in such films as Nothing Sacred or Swing High Swing Low.In this film she seems a little gawky and unsure of herself.Norman Foster is not one of my favourite actors and his performance in this film is just as poor as in orher films of the same period.So this film is only of historical interest for watching a nascent Carol Lombard

3 of 8 people found this review helpful.  Was this review helpful to you?

Message Boards

Recent Posts
Available in any form for home viewing? lagal
Discuss It Pays to Advertise (1931) on the IMDb message boards »

Contribute to This Page

Create a character page for: