Based on a Broadway show produced by Florenz Ziegfeld Jr.. "Whoopee" opened at the New Amsterdam Theatre in New York on Monday, December 4th, 1928 and ran for 407 performances. Unfortunately, Ziegfeld lost everything in the stock market crash of 1929. At the time, "Whoopee" was still playing to full houses on Broadway. To bail himself out, Ziegfeld closed the show on Saturday, November 23rd, 1929 and sold the movie rights to Samuel Goldwyn. It is believed that the Broadway show could have run for another year.