8.2/10
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2 user 1 critic

Sweethearts on Parade (1930)

Helen and Nita work in a department store to make ends meet while they search for millionaire husbands. They meet Bill and Hank, who make them reconsider whether they really need millionaires to be happy.

Director:

Writers:

(story) (as Al Cohn), (story) (as James A. Starr) | 3 more credits »
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Cast

Credited cast:
...
...
Bill
...
Nita
...
Hendricks
Ray Cooke ...
Hank
Wilbur Mack ...
Parker
Ernest Wood ...
Denham
...
Store Manager
Rest of cast listed alphabetically:
Leo Sulky
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Storyline

Helen and Nita work as window-dressers in a department store, and do a lot of dressing and undressing themselves in those windows and the windows attract a lot of attention beyond that of the usual department-store window. A pugnacious Marine, Bill, is attracted and Helen accepts his marriage proposal. Then she accepts a marriage proposal from a millionaire named Hendricks. Other than being one proposal acceptance too many, Hendricks already has a wife. Bill has crossed paths with Hendricks in the past and punched him in the nose over some point they were debating. Bill and Hendricks are sailing on another collision course. Written by Les Adams <longhorn1939@suddenlink.net>

Plot Summary | Add Synopsis

Taglines:

Girls Who Work in Department Store Windows Should Not Take a Bath in the Daytime...Alice White does and...you'll be surprised! (original ad) See more »


Certificate:

Passed
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Details

Country:

Language:

Release Date:

28 September 1930 (USA)  »

Company Credits

Production Co:

 »
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Technical Specs

Runtime:

Sound Mix:

(Movietone)

Aspect Ratio:

1.20 : 1
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Did You Know?

Trivia

A Print of this film survives in the University of California's Pacific Film Archives. See more »

Soundtracks

Sweethearts on Parade
Written by Charles Newman and Carmen Lombardo
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User Reviews

 
The Silent Treatment
24 February 2010 | by (New York City) – See all my reviews

I should caution any reader that this review is made on the basis of seeing the silent version of the movie. Actually "Silent" is probably the wrong word to use. Certain factors, like the speed at which people move, convince me that this version was produced by some severely different editing; not only is time taken from the picture for the titles, but people seem to move at a very leisurely pace. As this movie was distributed by Columbia, which enjoyed the business of supplying films to small town houses that still hadn't wired for sound -- and which would be out of business in a year -- they doubtless thought it a worthwhile investment to spend the money for the editing staff.

In any case, this is a very nice little comedy as Alice White and Marie Prevost look around for rich young men even as servicemen fight over their charms. Alice's day job involves being a department store window mannequin and on the Monday in question, she is taking a bath in a window to draw in the crowds when....

Director Marshall Neilan came out of comedy directing and handles the rather subdued pacing well. We get a nice crosscurrent between the ladies' gold-digging and Lloyd Hughes and Ray Cooke's WHAT PRICE GLORY-derived service rivalry, albeit without the fireworks that the play and movie versions showed.

The net result is a rather neat cross between a romantic comedy and a buddy comedy. I don't expect anyone to be surprised by any of the plot twists, but as a model of how to merge the two genres with no hard feelings, it's a nifty little piece for just over an hour.


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