Back in the old days -- that means from the early to mid-70's and earlier -- you could go to a movie, see a cartoon, a short, then the feature. (Yes, for all the young folks out there, this was still going on as late as the 1970's!) So what happened to all those shorts? Well, in some cases they are gone, in some cases they have been archived, and in some cases...they show up again on Turner Classic Movies, which is where I saw this 1930 short feature.
Ruth Etting plays Helen Leslie, a young woman who dances at the Roseland club. The Roseland is a dance hall where men buy tickets to take a spin around the floor with the pretty girls that the club employs just to do that -- dance with the male customers. Helen is one of the girls at the club who dances with the guys. Remember this is 1930 and the whole thing is completely innocent. (At least the guys didn't need to worry the girl wouldn't dance with them -- not if they had a ticket anyway!)
The entire storyline revolves around Helen's beau from the wrong side of the tracks, the guy from the right side of the tracks who falls for her, and a singing contest sponsored by the Roseland Club that Helen has entered. It is an "opportunity" contest, where entrants in the contest sing a song broadcast on the radio from the club, giving them the "opportunity" to make it big.
Ruth Etting is definitely the star of this 12 minute short, with 2 songs in that time. The storyline is short and to the point -- how else can true love bloom in 12 minutes???
Historically, this is an interesting short, showing things such as the dance hall evenings, and what was considered a pretty girl with a pretty voice. (At one point in the film the idea that there is a radio in the car is considered new and exciting!) Obviously being from 1930, you don't need to worry about language, sex, or violence, and can just enjoy a few minutes living in the past...and it is fun!!!