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A VITAPHONE VARIETIES Short Subject.A Millionaire romances his chauffeur's sweetheart at the ROSELAND Ballroom.This is one of a long series of musical shorts which Ruth Etting, popular songstress of the day, appeared in during the early 1930's. It is competently produced and allows Miss Etting to sing a couple of tunes, including the Jolson favorite, Let Me Sing And I'm Happy' by Irving Berlin.Often overlooked or neglected today, the one and two-reel short subjects were useful to the Studios as important training grounds for new or burgeoning talents, both in front & behind the camera. The dynamics for creating a successful short subject was completely different from that of a feature length film, something akin to writing a topnotch short story rather than a novel. Economical to produce in terms of both budget & schedule and capable of portraying a wide range of material, short subjects were the perfect complement to the Studios' feature films.
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