Did You Know?
A Universal Jewel Production. The studio, not owning a theater chain, utilized a 3-tiered brand system to sell its product: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige releases designed to command higher roadshow ticket prices). Hoot Gibson
was a major studio star into the early talkies and his pictures, although westerns, were considered special productions. This branding system would fade away in late 1929. See more