Did You Know?
A Jewel Production. Unlike most other major studios, Universal lacked its own theater network (a business move that would pay dividends after the 1949 Supreme Court anti-trust decision that would threaten many of it's competitors). Carl Laemmle
devised a 3-tiered branding system to market Universal's product to independent theaters: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (prestige pictures produced in hopes of commanding higher roadshow ticket prices). This system disappeared in late 1929. See more