IMDb > It (1927)
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Down 19% in popularity this week. See why on IMDbPro.
Elinor Glyn (story)
Hope Loring (screen play) ...
View company contact information for It on IMDbPro.
Release Date:
15 February 1927 (USA) See more »
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy. Full summary » | Add synopsis »
1 win See more »
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User Reviews:
Modern Fluff See more (55 total) »


  (in credits order) (verified as complete)

Clara Bow ... Betty Lou

Antonio Moreno ... Cyrus Waltham
William Austin ... Monty
Priscilla Bonner ... Molly
Jacqueline Gadsden ... Adela Van Norman (as Jacqueline Gadsdon)
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn (as Madame Elinor Glyn)
rest of cast listed alphabetically:
Elmo Billings ... Office Boy (uncredited)

Gary Cooper ... Newspaper Reporter (uncredited)
Lloyd Corrigan ... Yacht Cabin Boy (uncredited)
Cheryl Holt ... Baby (uncredited)
Eleanor Lawson ... First Welfare Worker (uncredited)
Rose Tapley ... Second Welfare Worker (uncredited)
Dorothy Tree ... Waltham Employee (uncredited)

Directed by
Clarence G. Badger  (as Clarence Badger)
Josef von Sternberg (uncredited)
Writing credits
Elinor Glyn (story and adaptation)

Hope Loring (screen play) and
Louis D. Lighton (screen play)

George Marion Jr. (titles)

Produced by
Kevin Brownlow .... producer (1992 alternate version)
David Gill .... producer (1992 alternate version)
B.P. Schulberg .... associate producer: West Coast Studios
Patrick Stanbury .... associate producer (1992 alternate version)
Clarence G. Badger .... producer (uncredited)
Elinor Glyn .... producer (uncredited)
Jesse L. Lasky .... executive producer (uncredited)
Adolph Zukor .... executive producer (uncredited)
Original Music by
Carl Davis (1992 alternate version)
William P. Perry (1978)
Cinematography by
H. Kinley Martin (photographed by)
Film Editing by
E. Lloyd Sheldon (editor-in-chief)
Costume Design by
Travis Banton (uncredited)
Second Unit Director or Assistant Director
Vernon Keays .... assistant director (uncredited)
Josef von Sternberg .... assistant director (uncredited)
Camera and Electrical Department
Osmond Borradaile .... assistant camera (uncredited)
Cliff Shirpser .... assistant camera (uncredited)
Other crew
Jesse L. Lasky .... presenter
Adolph Zukor .... presenter
Crew verified as complete

Production CompaniesDistributors

Additional Details

Also Known As:
72 min
Aspect Ratio:
1.33 : 1 See more »
Sound Mix:
UK:U | USA:Passed (National Board of Review)

Did You Know?

In a biography of Clara Bow, Priscilla Bonner recalled that Elinor Glyn visited the set a couple of times, wearing several purple veils that, it was obvious, were meant to mask recent plastic surgery scars that has not yet healed. Bonner said she disliked Glyn right away, finding her to be pretentious and artificial. However, she said she loved working with Clara Bow.See more »
Continuity: On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed.See more »
Cyrus Waltham Jr.:You idiot! Who's the girl?
Monty Montgomery:She's a ripping sort, really. She's positively top heavy with IT!
See more »
Movie Connections:
Referenced in Bullets Over Broadway (1994)See more »


This FAQ is empty. Add the first question.
20 out of 21 people found the following review useful.
Modern Fluff, 14 October 2001
Author: jondaris from Baltimore, MD

Two years after "It" came out the silent picture would be a thing of the past. Still, the most striking thing about this movie, after the always beautiful Clara Bow, is how modern it looks. On the Kino DVD the picture is sharp and clear, with excellent contrast. It looks as good as black and white can.

The story itself is fluff. The It of the title, which translates roughly as sex appeal, is irrelevant to the plot. Salesgirl Betty Lou Spence (Bow) falls in love with owner of big department store Cyrus Waltham, Jr. (Antonio Moreno). She chases him, he chases her, misunderstanding separates them. Even though the plot is light, it fulfills its modest goals well, largely due to Bow's energy. William Austin, as Moreno's friend Monty, is also a high point. In one key scene he also shows himself to be a far more caring and sensitive person than Cyrus, and probably a better choice for Betty's affections. Sadly, that's not how this kind of movie works.

The camera work is pretty sophisticated for the time. The scenes of Betty and Cyrus's date at the beach, with quick cuts as the two laugh, play and fall in love, are now a cliche, although one that's still used. The use of panning, different angles during scenes and plenty of close-ups keep the movie moving, without the long shots before a stationary camera that characterized many indoor scenes during the silent era. Were it not for the lack of sound and the title cards, one could easily think this movie was made as late as the start of WWII.

"It" is not an important movie in the development of cinema, either in terms of technique or theme. Instead, it's an entertaining romantic comedy, largely due to Bow's electrifying screen presence and Austin's satisfying performance. Clara Bow was a huge star, who defined the female sex symbol during the 20s. Even today it's hard to imagine anyone watching her and being able to deny that she does indeed have It.

Was the above review useful to you?
See more (55 total) »

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