IMDb > It (1927)
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Down 7% in popularity this week. See why on IMDbPro.
Elinor Glyn (story)
Hope Loring (screen play) ...
View company contact information for It on IMDbPro.
Release Date:
15 February 1927 (USA) See more »
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy. Full summary » | Add synopsis »
1 win See more »
(7 articles)
Is Brooke Hogan too Distracting for College?
 (From 25 April 2008, 8:00 AM, PDT)

Carrie Underwood: 'I've Been Cheated On'
 (From 24 April 2008, 5:00 AM, PDT)

Jessica Simpson and Tony Romo's Cake-Licking Birthday Celebration
 (From 20 April 2008, 11:40 PM, PDT)

User Reviews:
Whatever "It" is, she's sure got it... See more (55 total) »


  (in credits order) (verified as complete)

Clara Bow ... Betty Lou

Antonio Moreno ... Cyrus Waltham
William Austin ... Monty
Priscilla Bonner ... Molly
Jacqueline Gadsden ... Adela Van Norman (as Jacqueline Gadsdon)
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn (as Madame Elinor Glyn)
rest of cast listed alphabetically:
Elmo Billings ... Office Boy (uncredited)

Gary Cooper ... Newspaper Reporter (uncredited)
Lloyd Corrigan ... Yacht Cabin Boy (uncredited)
Cheryl Holt ... Baby (uncredited)
Eleanor Lawson ... First Welfare Worker (uncredited)
Rose Tapley ... Second Welfare Worker (uncredited)
Dorothy Tree ... Waltham Employee (uncredited)

Directed by
Clarence G. Badger  (as Clarence Badger)
Josef von Sternberg (uncredited)
Writing credits
Elinor Glyn (story and adaptation)

Hope Loring (screen play) and
Louis D. Lighton (screen play)

George Marion Jr. (titles)

Produced by
Kevin Brownlow .... producer (1992 alternate version)
David Gill .... producer (1992 alternate version)
B.P. Schulberg .... associate producer: West Coast Studios
Patrick Stanbury .... associate producer (1992 alternate version)
Clarence G. Badger .... producer (uncredited)
Elinor Glyn .... producer (uncredited)
Jesse L. Lasky .... executive producer (uncredited)
Adolph Zukor .... executive producer (uncredited)
Original Music by
Carl Davis (1992 alternate version)
William P. Perry (1978)
Cinematography by
H. Kinley Martin (photographed by)
Film Editing by
E. Lloyd Sheldon (editor-in-chief)
Costume Design by
Travis Banton (uncredited)
Second Unit Director or Assistant Director
Vernon Keays .... assistant director (uncredited)
Josef von Sternberg .... assistant director (uncredited)
Camera and Electrical Department
Osmond Borradaile .... assistant camera (uncredited)
Cliff Shirpser .... assistant camera (uncredited)
Other crew
Jesse L. Lasky .... presenter
Adolph Zukor .... presenter
Crew verified as complete

Production CompaniesDistributors

Additional Details

Also Known As:
72 min
Aspect Ratio:
1.33 : 1 See more »
Sound Mix:
UK:U | USA:Passed (National Board of Review)

Did You Know?

Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" and anyone who said it did was vulgarizing her concept. Nonetheless, it was as a euphemism for "sex appeal" that "It" entered the language in the 1920s.See more »
Continuity: On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed.See more »
Cyrus Waltham Jr.:You know what sort she is - with a fatherless child!
Monty Montgomery:But I say - he isn't fatherless.
See more »
Movie Connections:
Featured in "Arena: Screen Goddesses" (2012)See more »


This FAQ is empty. Add the first question.
18 out of 18 people found the following review useful.
Whatever "It" is, she's sure got it..., 10 June 2003
Author: jonr-3 from Kansas City, Missouri, USA

I first saw "It" last year at a mini-festival at the Kemper Museum in Kansas City. The audience was about equally middle-aged (50's, 60's; I'm 63) and young (many 20's and early 30's). Everybody roared with laughter and delight throughout the film.

This is not only a sweet, wacky comedy (with a strong ending--how I wish current filmmakers could learn that lesson!), but also a demonstration, as others have pointed out, of one of the most magnetic personalities ever to face a camera lens. Clara Bow's presence is simply heart-stopping and her basic goodness, at least in this role, is such that it makes me feel maybe there's a little hope for humankind after all.

I watched it again, with a friend, at home this evening and marveled anew at the extraordinary vitality of this wonderful young woman. The extremely silly story doesn't matter in the least. The lesson of the film, as much as there is one, is "where there's a will, there's a way," and to follow the exploits of our heroine's will is pure balm for any weary soul.

Was the above review useful to you?
See more (55 total) »

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