IMDb > It (1927)
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It -- A lingerie salesgirl sets her sights on the handsome owner of the department store in which she works. Leading him on a romantic chase, Betty Lou decides to crash a high-society yacht party in a last-ditch effort to get her man.


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Down 5% in popularity this week. See why on IMDbPro.
Elinor Glyn (story)
Hope Loring (screen play) ...
View company contact information for It on IMDbPro.
Release Date:
15 February 1927 (USA) See more »
A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy. Full summary » | Add synopsis »
1 win See more »
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User Reviews:
Lightweight Story Given Life By Clara Bow See more (59 total) »


  (in credits order) (verified as complete)

Clara Bow ... Betty Lou

Antonio Moreno ... Cyrus Waltham
William Austin ... Monty
Priscilla Bonner ... Molly
Jacqueline Gadsdon ... Adela Van Norman
Julia Swayne Gordon ... Mrs. Van Norman
Elinor Glyn (as Madame Elinor Glyn)
rest of cast listed alphabetically:
Elmo Billings ... Office Boy (uncredited)

Gary Cooper ... Newspaper Reporter (uncredited)
Lloyd Corrigan ... Yacht Cabin Boy (uncredited)
Cheryl Holt ... Baby (uncredited)
Eleanor Lawson ... First Welfare Worker (uncredited)
Rose Tapley ... Second Welfare Worker (uncredited)
Dorothy Tree ... Waltham Employee (uncredited)

Directed by
Clarence G. Badger  (as Clarence Badger)
Josef von Sternberg (uncredited)
Writing credits
Elinor Glyn (story and adaptation)

Hope Loring (screen play) and
Louis D. Lighton (screen play)

George Marion Jr. (titles)

Produced by
Kevin Brownlow .... producer (1992 alternate version)
David Gill .... producer (1992 alternate version)
B.P. Schulberg .... associate producer: West Coast Studios
Patrick Stanbury .... associate producer (1992 alternate version)
Clarence G. Badger .... producer (uncredited)
Elinor Glyn .... producer (uncredited)
Jesse L. Lasky .... executive producer (uncredited)
Adolph Zukor .... executive producer (uncredited)
Original Music by
Carl Davis (1992 alternate version)
William P. Perry (1978)
Cinematography by
H. Kinley Martin (photographed by)
Film Editing by
E. Lloyd Sheldon (editor-in-chief)
Costume Design by
Travis Banton (uncredited)
Second Unit Director or Assistant Director
Vernon Keays .... assistant director (uncredited)
Josef von Sternberg .... assistant director (uncredited)
Camera and Electrical Department
Osmond Borradaile .... assistant camera (uncredited)
Cliff Shirpser .... assistant camera (uncredited)
Other crew
Jesse L. Lasky .... presenter
Adolph Zukor .... presenter
Crew verified as complete

Production CompaniesDistributors

Additional Details

Also Known As:
72 min
Aspect Ratio:
1.33 : 1 See more »
Sound Mix:
UK:U | USA:Passed (National Board of Review)

Did You Know?

Though the film is billed as an adaptation of Elinor Glyn's novel "It," the two stories have nothing to do with each other except that both revolve around her concept of "It." In her preface to the novel, Glyn wrote, "This is not the story of the moving picture entitled 'It,' but a character study of the story which the people in the picture read and discuss."See more »
Continuity: On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed.See more »
[Regarding Monty]
Betty Lou:Him? He couldn't even give birth to a suspicion.
See more »


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7 out of 8 people found the following review useful.
Lightweight Story Given Life By Clara Bow, 7 December 2004
Author: Snow Leopard from Ohio

Clara Bow's energy and glamour give this otherwise lightweight feature some life, making it quite a bit better than it had any right to be. The rest of the production does have a couple of strengths, but not enough to carry the load. The story is pleasant and generally entertaining, but rather negligible. The "It" theme is overworked, and downplaying it in favor of a little more substance might have improved the movie. Yet it is still certainly worth seeing.

Bow gets a character that allows her to use her strengths while also giving her a chance to do some other things as well, as her character goes through a series of romantic episodes and other experiences. Perhaps one reason why this is one of her best-remembered features is that the role gives her some opportunities to show different sides of her character, as she uses her facial expressions and other resources pretty well.

The rest of the cast is just there for Bow to play off of, and the characters are mostly one-dimensional. Antonio Moreno is solid but sometimes lifeless, and his friend Monty is an annoying character whose only constructive purpose is to advance the plot at a couple of key stages.

One minor asset of the movie is the inter-titles, several of which add a bit of bite to some otherwise trite situations. But the constant references to the "It" concept, which apparently come from the Elinor Glyn source material, get old quickly. It's hardly a very imaginative or significant concept, and a couple of passing references would have been more than enough, so as to allow the story to stand more on its own.

The story itself is told rather well, and there are some enjoyable sequences, especially towards the end. While the whole thing is too superficial to belong on any best-of or must-see lists - especially in a year that produced so many outstanding and significant films - it's a generally entertaining little feature, and it is one of the best showcases for Clara Bow, who was one of the most popular performers of the 1920s.

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Clara Bow is it me or is she the most beautiful woman I have seen prmass1
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