A salesgirl with plenty of "it" (sex appeal) pursues a handsome playboy.

Directors:

(as Clarence Badger), (uncredited)

Writers:

(story and adaptation), (screen play) | 2 more credits »
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Cast

Complete credited cast:
...
...
William Austin ...
Priscilla Bonner ...
Molly
Jacqueline Gadsdon ...
Adela Van Norman
...
Mrs. Van Norman
Elinor Glyn ...
Madame Elinor Glyn (as Madame Elinor Glyn)
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Storyline

Shopgirl Betty Lou has designs on Cyrus Waltham, the handsome owner of the department store where she works. Waltham, though, doesn't even know Betty Lou is around. In hopes of attracting Waltham's attention, she accepts a date with his best friend, Monty, under the condition that they dine at the Ritz, where Waltham also has a dinner date that evening. Her plan works and in no time at all she and Waltham are contemplating marriage. The romance cools when a newspaper reporter mistakenly writes a story depicting Betty Lou as an unwed mother. Written by Daniel Bubbeo <dbubbeo@cmp.com>

Plot Summary | Add Synopsis

Genres:

Comedy | Romance

Certificate:

Passed | See all certifications »
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Details

Country:

Release Date:

15 February 1927 (USA)  »

Also Known As:

Das gewisse Etwas  »

Company Credits

Show detailed on  »

Technical Specs

Runtime:

Sound Mix:

Aspect Ratio:

1.33 : 1
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Did You Know?

Trivia

Elinor Glyn gave many confusing and sometimes contradictory explanations for what "It" meant, but she always said that "It" did not mean "sex appeal" and anyone who said it did was vulgarizing her concept. Nonetheless, it was as a euphemism for "sex appeal" that "It" entered the language in the 1920s. See more »

Goofs

On the yacht, after playing the banjolele, Betty runs out of the frame carrying the instrument but in the next scene, she is empty-handed. See more »

Quotes

Inter-title card: In a shopgirl's day, the first thousand customers are the crabbiest.
See more »

Connections

Featured in Marilyn Monroe: Beyond the Legend (1987) See more »

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User Reviews

 
Whatever "It" is, she's sure got it...
10 June 2003 | by (Kansas City, Missouri, USA) – See all my reviews

I first saw "It" last year at a mini-festival at the Kemper Museum in Kansas City. The audience was about equally middle-aged (50's, 60's; I'm 63) and young (many 20's and early 30's). Everybody roared with laughter and delight throughout the film.

This is not only a sweet, wacky comedy (with a strong ending--how I wish current filmmakers could learn that lesson!), but also a demonstration, as others have pointed out, of one of the most magnetic personalities ever to face a camera lens. Clara Bow's presence is simply heart-stopping and her basic goodness, at least in this role, is such that it makes me feel maybe there's a little hope for humankind after all.

I watched it again, with a friend, at home this evening and marveled anew at the extraordinary vitality of this wonderful young woman. The extremely silly story doesn't matter in the least. The lesson of the film, as much as there is one, is "where there's a will, there's a way," and to follow the exploits of our heroine's will is pure balm for any weary soul.


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