Mary Gray, whose father manufactures cold cream, is engaged to sappy Horace Niles, the son of Hugo Niles, the elder Gray's most competitive rival in the cosmetics business. Chip Armstrong, a hot-shot public relations man, quits the employ of Hugo Niles and goes to work for Gray, persuading Mary to enter the Miss America contest at Atlantic City, with the intention of using her to endorse her father's cold cream should she win. Mary breaks her engagement with Horace. When it appears that she will win the contest, Hugo lures her home on the pretext that her father is ill, and she misses the contest. Chip and Mary return to Atlantic City, discovering that the new Miss America has told the world that she owes all her success to Gray's cold cream. On this note, Chip and Mary decide to get married. Written by
A dazzling story of the perfect American beauty!
Did You Know?
Among the many beauty queens featured in the film are the contestants from the 1925 Miss America pageant, as well as Miss Bay Bridge, Miss Birmingham, Miss Bronx, Miss Newark, Miss San Francisco and Miss Seattle. See more
Featured in The Love Goddesses