A Jewel Production. Universal, lacking a proprietary theater network, sought to assign brands to their releases, targeting independent theater owners to their audiences. Red Feather (low budget features, largely programmers), Bluebird (mainstream features) and Jewel (lavish, prestige films). Jewels (and occasionally "Super" Jewels) were the ones
Carl Laemmle lavished money on in the hopes of securing special engagements drawing higher roadshow ticket prices. This 3-tiered system would end in 1929 after talkies became the norm.
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