On February 1, Enticement was released by First National as the first of producer Thomas Ince's posthumous films to actually carry his name as producer. Bradley King adapted the previous year's novel of the same title by Clive Arden; the rights cost $25,000. Two "photoplay" editions were issued in conjunction with the movie, by the original publisher, Bobbs-Merrill, and by Grosset & Dunlap. George Archainbaud directed in seven reels, at a total cost of $215,924.
Mary Astor starred as a free spirit caught in a love triangle between Ian Keith as an opera singer and the Englishman she marries, Clive Brook. Two years after World War I, former relief workers in Belgium, Leonore (Mary Astor) and Richard (Ian Keith) meet again when they vacation together platonically in the Swiss alps. Although married already, he now falls in love with her. When he cannot control his passion when they are alone in the Swiss Alps and she suffers a skiing accident, she ends their friendship and marries an Englishman, Henry (Clive Brook).
Although Leonore loves him, his London family regards her as too independent. Leonore is named as co-respondent in a divorce filed by Richard's estranged wife, causing Henry to lose faith in her. Richard realizes she still loves Henry and Richard walks in front of an oncoming automobile. Dying in the hospital, Richard happily sees Leonore and Henry reconciled and saved from scandal. Enticement also followed the trend in 1920s Ince films to explore the changing social roles of women, as outlined in my Ince biography.
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