Did You Know?
A Jewel Production. Universal did not own a proprietary theater chain and sought to differentiate its feature films for sale to independent theater owners. Prior to WW1, Carl Laemmle
devised a 3-tiered brand system: Red Feather (low budget programmers), Bluebird (mainstream releases), and Jewel (prestige releases). Jewels were often marketed as special engagements in the hopes of commanding higher roadshow ticket pricing. Universal ended branding in late 1929. See more