Did You Know?
A Jewel Production. Universal, not owning a proprietary theater chain, devised a 3-tiered branding system for marketing its feature product to independent theater owners: Red Feather (low-budget programmers), Bluebird (mainstream releases), and Jewel (prestige productions). Jewels were often promoted as special engagements in hopes of commanding higher roadshow ticket prices. Universal ended its branding system in late 1929. See more