Fifth Avenue dress designer Tito Lombardi ( Bert Lytell ) causes his business to suffer by his generous dispensation of credit to clients, one of whom, Max Strohm ( John Steppling ), the manager of a musical review, has promised payment for his girls' lavish costumes as soon as the show makes money. To the dismay of Norah Blake ( Alice Lake ), Lombardi's faithful assistant, who loves him, Lombardi proposes to Phyllis Manning ( Juanita Hansen ), one of the showgirls, and presents her with his finest creations, while not even attempting to kiss her, as she puts off setting a wedding date and also accepts the attentions of wealthy bachelor Bob Tarrant ( Joseph Kilgour ). After Strohm's show fails and Phyllis leaves with Tarrant for California, Lombardi's establishment nears bankruptcy. Daisy ( Jean Acker ), one of Lombardi's models, accepts the proposal from Lombardi's friend, Rickey ( George McDaniel ), a chauffeur. When she discovers he is the son of "Riccardo the vermicelli king" and quite rich, she convinces Rickey to help Lombardi. Under Norah's direction, the business is revitalized. Lombardi finally sees Norah's value, and they marry.
This 1919 silent was based on the 1917 play, Lombardi, Ltd. Sadly it may now be a lost silent film.
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