Important note: This is not a film review. It is my ambition to add as many silent film synopsis of films that have a survival status of unknown or presumed lost. I try to do as much research as I can and it is not my intention to deceive anyone, for sometimes the film does exist and some presumed lost films are still being discovered. I am more than delighted if someone has knowledge of a film listed as lost but survives, as I wish all silent films did survive. I hope the reader enjoys this brief synopsis.
When wealthy Cyrus Martin ( Frank Currier ), known as "the soap king," cannot induce his pleasure-loving son Rodney ( Bryant Washburn ) to work, he arranges for his pretty stenographer, Mary Grayson ( Lois Wilson ), to attract Rodney so that he will have to work to be able to court her. When Mary and Rodney fall in love and decide to marry, however, Cyrus angrily disinherits Rodney. With Mary and Ambrose Peale ( Walter Hiers ), a theatrical agent, Rodney opens a business and begins to advertise without a product. After he buys his father's soap and successfully packages it with his own label, Cyrus tries to buy out the company for $50,000, but he cancels the deal when he discovers that the soap came from his own factories. Meanwhile, Rodney, not knowing of the cancellation, has written a $25,000 check. To protect him, Cyrus secretly has a Marshall Field department store representative give Rodney a phony order, but when the soap sells well because of Rodney's advertising, and the store places more orders, Cyrus deals with Rodney, who now marries Mary.
This 1919 silent was based from the play It Pays to Advertise by Roi Cooper Megrue and Walter Hackett, directed by Donald Crisp, starring Bryant Washburn, Lois Wilson, Frank Currier, Walter Hiers, Clarence Geldart, and Julia Faye. The survival status of It Pays to Advertise (1919) is listed in the American Silent Feature Film Database as; No holdings located in archives.
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