Did You Know?
A Bluebird Production. Universal, unlike many of its peers, would never own a theater chain (ultimately a wise decision given the 1949 Supreme Court Anti-Trust decision that would threaten to cripple its competitors). By 1916, Universal incorporated a 3-tiered branding system to assist it in marketing its features to independent theaters: Red Feather (low budget programmers), Bluebird (mainstream releases) and Jewel (costly prestige productions). The studio would end this marketing method by late 1929. See more