The great German film director, Herr Ernst Lubitsch, before he was one of the greatest directors in the history of film was a successful actor and comedian in the silent early days and that's the most important thing about "Der Stolz Der Firma", a film starring Herr Ernst Lubitsch and directed by Herr Carl Wilhelm.
The film depicts, in three acts and an epilogue, the story of a clumsy clerk, Siegmund Lachmann ( Ernst Lubitsch ), who, after been fired for having broken accidentally the shop window where he works, goes to Berlin in order to get a new job in a prestigious fashion salon. Our hero finds himself surrounded by Teutonic beauties, that is to say, fat fräulein models that wear the latest fashions of the 1910's. Pretty soon he will be attracted to a young rich girl but with the opposition of her father, natürlich!.
Due the fact that the film was directed by the prolific and unknown German director, Herr Carl Wilhelm, there is no Lubitsch touch but there is a touching Lubitsch character, deliciously histrionic and ambitious. And what's more we have the chance to watch the history of costume in Germany, not to mention Berlin, the city where this German Count was in fashion during those old days.
And now, if you'll allow me, I must temporarily take my leave because this German Count must take care not to go out of fashion.
Herr Graf Ferdinand Von Galitzien http://ferdinandvongalitzien.blogspot.com/
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