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- For our latest mission we had several hundred agents spend a day at Coney Island / Brighton Beach wearing black tie attire. We covered a mile-long stretch of beach with a diverse group of people of all ages (from babies to sixty-somethings) laying out, playing games, and swimming in the ocean, all in formal wear. Agents were instructed to find cheap tuxedos and ball gowns at thrift stores for the occasion.
- Over 3,500 people downloaded an MP3 file and pressed play simultaneously. The event began at sunset in two starting points by the Hudson River.