Sony Films hopes to expand the utilization of new digital projection equipment in theaters by launching a new division, Hot Ticket, that will provide live concerts, plays and sports events in high definition and sometimes in 3D to theaters. The studio said that its first presentation will be Delirium, a Cirque du Soleil production, in August. The following month it will present the musical Rent on its closing night on Broadway. Sony distribution chief Rory Bruer told today's (Thursday) Los Angeles Times that the company plans to present about 10-12 such events a year. "In the beginning this business is not going to be a huge moneymaker," Bruer said, "but this is a long-term play."