Comedian Stephen Colbert insists he is serious about running for U.S. President. The funnyman, 43, plans to run for his native state of South Carolina and will take part in both Democrat and Republican primaries in the area - "because (he')d like to lose twice." But despite his political ambition, Colbert doesn't mind that he's not being deemed a serious candidate for the highest role of office - as he is just reveling in the experience of entering the race for the White House. He says, "I don't want to be president. I want to run for president. There's a difference."