Jon Bon Jovi has apologized to Madonna after wrongly accusing her of exploiting her children by proudly displaying them at movie premieres. The "Livin' On A Prayer" hitmaker berated the pop superstar for allowing Lourdes, nine, and Rocco, five, to attend public events, advising her to shield them from media intrusion. But the 43-year-old soon realised his mistake after the Material Girl hit back, insisting her children had never attended a single film opening. He says, "I put my foot in my mouth recently with a comment about Madonna. Let me apologise because I don't know the woman." However, the rocker continues to express distaste for publicity hungry celebrities: "There are celebrities who will go out of their way to get their picture in the paper and I just think that is a load of rubbish." Lourdes and Rocco have since been photographed attending the Harry Potter And The Goblet Of Fire premiere in London on November 12.