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Studio Briefing

23 July 2008

Australia's ABC Making Shows Available On Demand

The Australian Broadcasting Corporation said today (Wednesday) that it had reached a turning point in the digital age with the launch of an online streaming platform that will enable viewers to watch a variety of its programs on demand. The iView platform offers channels for children's shows, documentaries, shopping, news, arts and "Catch-up" (where viewers can see ABC programs they may have missed in recent weeks). Kim Dalton, director of television for ABC, said in a statement that the iView platform is "about reaching our audience with unique quality content, where they want it, when they want it, and how they want it."


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