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Movie/TV News

Studio Briefing

8 July 2008

MSNBC.com Opens Digital Cafe In New York

Bringing to mind Apple's stylish Apple Stores, which continue to draw big crowds at shopping malls across the country, MSNBC has opened the MSNBC.COM Digital Café in New York's Rockefeller Plaza. News reports did not indicate whether the company is planning to launch similar cafés in other cities although in an interview with AdWeek, MSNBC.com marketing chief Catherine Captain seemed to suggest that it would be doing so. "Not everyone is going to come to your website every day. So we have been thinking of other ways to get our content out here," she said.

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