Business channel CNBC may not only have Fox Business Network to contend with but a reinvigorated Bloomberg News Channel as well. Bloomberg has appointed Norman Pearlstine, former editor-in-chief at Time Inc. and a top editor at The Wall Street Journal to the newly created position of chief content officer. He will reportedly be working hand in glove with Bloomberg editor-in-chief Matthew Winkler on finding ways to build Bloomberg's audience. Pearlstine told the New York Times that he plans on focusing on developing Bloomberg's key businesses, not on adding new ones. Thus far, the appeal of Bloomberg TV has seemed limited, but Winkler told the Times: "You cannot be in the news business today without being in television."