Retailers have reportedly been chopping the price of Samsung's Blu-ray DVD player at record speed. The website High-Def Disc News noted that just days after several retailers cut the price of the player by $100 to $299, Costco dropped it still further to $279.99. Then on Tuesday, it said, Amazon cut it still further -- to just $269.98. That puts the price within $70 of the lowest price being asked for Toshiba's HD DVD players, which are now being offered by some retailers for $199.98.